LAS VEGAS — MPi announced Tuesday that its EDGE WorldClass solution was endorsed by Jaguar Land Rover North America (JLRNA). The companies are also teaming up to offer Jaguar and Land Rover retailers a special limited-time enrollment incentive.
EDGE WorldClass is a service tools that standardizes the inspection, estimating and recommendation processes. It allows the service department to present customers with accurate, trusted information about needed vehicle service, according to the company. It also builds connections with customers that drive retention throughout the lifecycle of the vehicle.
EDGE WorldClass was evaluated by JLRNA during a pilot program conducted in the fall of 2012. Success was determined based on the following criteria collected from the 12 retailers who participated:
Increase in the number of inspections performed and ROs written
Total parts and labor dollars per RO
Total increase in parts and labor revenue
The increase in percentage of captured declined services
The experience of the service process by retailers and consumers
“Since implementing MPi’s EDGE solution in our Jaguar and Land Rover stores in 2009, we have steadily increased our inspection penetration from 88.6 percent to 98.1 percent, enabling us to better serve our customers,” said Nestor Alvarez , service manager with Land Rover North Dade and Land Rover South Dade.
“Our upsell per inspection has increased 26 percent, averaging $894.91 per inspection; and using the EDGE report Know Your Vehicle has made a strong positive impression with our customers.”
The special limited-time enrollment incentive for Jaguar and Land Rover retailers is as follows:
