LAS VEGAS —Mobile Productivity Inc., a provider of service department solutions, has launched MPi Recommendation Videos, which can be used to educate customers on service repairs.
Based on data collected from over 14 million vehicle inspections captured in MPi’s EDGE software system, MPi has developed a suite of highly professional service advisor and consumer-facing videos that provide simple but detailed information on vehicle recommendations. To date, the video library contains 210 service advisor videos and 238 customer videos, with more in development as needed.
The videos are part of MPi’s World Class Inspection program. “Dealers using the World Class Inspection (WCI) system uniformly see significant increases in recommendations per vehicle inspection, which translates to healthy increases in gross profit. We are excited to provide this additional tool to help drive results even higher,” said David Boyle, president and COO of MPi.
The videos are accessible in MPi’s EDGE vehicle inspection software, as well as in an MPi customer secure web portal at no additional charge. There are two types of videos, which explain service recommendations in simple terms.
Service Advisor Videos:
The service advisor videos range from 90 seconds to 2 minutes in length and can be accessed in the EDGE system directly from the customer RO. Once the technician has inspected the customer’s vehicle and made his recommendations using EDGE, the service advisor accesses the RO and can simply click on the video tab and view any videos related to technician’s recommendations. Each video will quickly educate the service advisor on what the required work is and how to explain it and sell it the customer.
For an example see: http://www.mpifix.com/solutions/recommendation-videos.aspx#ooid=84ZHl4MTpqWgcEEMX3hvrjg7VflVOFLP,I4Ynl4MTpVu2T05Yh-2GKyKY92hvl12
Customer Videos:
The customer videos are approximately 30 seconds each and can be used in two ways. The service advisor can quickly show the customer the video at his computer at the dealership to explain why it is so important to get the work completed and sell the customer on the needed work. If the customer has left the dealership, the videos can be emailed to the customer for them to view at on their smart phones, work, or home.
For an example see: http://www.mpifix.com/solutions/recommendation-videos.aspx#ooid=84ZHl4MTpqWgcEEMX3hvrjg7VflVOFLP,I3Ynl4MTqQvyRZ7_ahOSPkAPPTgYcc8F
MPi will give full demonstrations of the videos at booth No. 4235N, at the 2011 NADA Convention and Expo in San Francisco from February 5-7. For more information about MPi, call (888) 503-8040 or visit www.mpifix.com.
