LAS VEGAS—National Credit Center (NCC) is rolling out a new customer relationship management (CRM) system called Avendas CRM.

The product is designed to enhance the customer experience for NCC’s dealer clients and allow dealers to spend less time using software to locate requisite data, according to the company.

“For two decades, National Credit Center has been on the forefront of innovation in the automotive sector, and that tradition continues with the introduction of Avendas CRM,” said Jevin Sackett, CEO of NCC parent company Sackett National Holdings. “Avendas CRM was designed to minimize the time required to deliver the right message, to the right customer, at the right time.”

The credit reporting solutions, data and marketing provider has designed Avendas CRM to be intuitive, and claims that dealership staff can be fully trained in a few days through in-store training or online instructor-led classes.

“Avendas CRM was developed to keep pace with the modern methods dealers use to manage their customers’ experience,” said Shawn Morse, NCC’s senior vice president of software solutions. “Currently, the most widely used CRM platforms in the automotive sector were built before the iPhone and Facebook were even released. As a result, in our consultations with dealers during Avendas’ development, we heard that many CRM systems weren’t optimized for today’s technology, and that resulted in deficiencies in a host of areas, including reporting, email deliverability, security and the ease of use of their existing CRMs.”

It was critical that Avendas CRM complement NCC’s existing products given that the company has more than 5,000 automotive dealership partners nationwide. Because of this, company officials state that Avendas CRM should seamlessly integrate with NCC Credit Portal to grant dealers efficient access to customer data.