FI showroom red and grey logo
MenuMENU
SearchSEARCH

NetBank Dealer Financial Services to Participate on Nationwide DealerTrack Auto Finance Platform

Physical Operations Also Expand into Georgia, North Carolina and South Carolina

by Staff
January 27, 2004
3 min to read


NetBank(R), which bills itself as "the first commercially successful Internet bank" and is a wholly owned subsidiary of NetBank, Inc., on Jan. 27 announced that its Dealer Financial Services division will participate on the DealerTrack(TM) online auto finance platform and is expanding operations into Georgia, North Carolina and South Carolina.


"After enjoying tremendous success in our first nine months of business, we're beginning to expand our operations outside of Florida," said Jorge Font, director, NetBank Dealer Financial Services. "We have strong relationships with dealer networks within Florida and plan to follow those out into new markets while establishing new relationships as well. One way we will do that is through DealerTrack."

Ad Loading...


DealerTrack is a Web-based platform that allows financing sources to electronically receive customer application data from automobile dealers across the country. The platform is designed to streamline the decision making process by allowing dealer customers to electronically submit credit application data to NetBank DFS and monitor any changes in application status. It also improves efficiencies and customer service by allowing dealer customers to quickly review rates and programs online, according to DealerTrack.


"The DealerTrack platform opens us up to more than 20,000 dealers as a source of funding," Font said. "It fits perfectly with our business model of using technology to do business better, faster and cheaper."


After launching in April 2003 with an initial focus on the Florida market, NetBank DFS ended the year with more than 5,000 loans totaling approximately $100 million in production. It has now begun accepting applications from dealers in Georgia, North Carolina and South Carolina, and plans call for expansion into additional markets in 2004.


About NetBank


NetBank(R), which bills itself as "the country's first commercially successful Internet bank," serves retail and business customers in all 50 states and more than 20 foreign countries.

Ad Loading...


Through a branchless business model, NetBank says it operates at a fraction of the cost of a traditional bank. Since its start in 1996, NetBank says it has passed its cost savings to customers through more competitive deposit rates and free account services, such as online bill payment.


Through its mortgage lending subsidiaries, Market Street Mortgage(R) and RBMG(R), NetBank says it ranks as a top 30 U.S. mortgage lender. NetBank, Equal Housing Lender and Member FDIC, is a primary operating subsidiary of NetBank, Inc., a diversified financial services company.


For more information on NetBank's products and services, visit www.netbank.com.


About DealerTrack, Inc.


With more than 22,000 dealers and more than 60 financing sources currently connected, DealerTrack is an independent Web-based platform designed to automate and accelerate the entire automotive financing process in North America.

Ad Loading...


The DealerTrack suite of products includes credit application processing, credit report access, electronic contracting, desking tools and comprehensive activity reporting features, all in one integrated solution. Additionally, the DealerTrack platform features integration with top dealer management systems for credit application processing, credit report access and electronic contracting.


More information on DealerTrack is available at www.dealertrack.com or by calling toll-free (877) 357-8725.

Topics:Digital

More Digital

Mechanic's hand on digtial device screen next to a car
Digital•October 30, 2026

Fixed-Ops Automation Can Help Dealerships Stand Out

Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.

Read More →
LIght trails with nighttime cityscape in background
Digital•October 26, 2026

AI and the Auto Dealer

These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.

Read More →
Four people sitting at desk with various phones and laptops. Bar graph pictured on computer.
Digital•by Lauren Lawrence•October 26, 2026

Data Drives Success

Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.

Read More →
Ad Loading...
Laptop computer on a desk with a notepad and pen next to it and a whiteboard in the background
Digital•by Rick McCormick•October 15, 2026

AI: Facilitator, Not Fixer, in F&I

The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.

Read More →
Person at laptop with green-colored code on the screen
Digital•by Hannah Mitchell•October 5, 2026

Simple But Effective Hacking Surges

Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.

Read More →
Mechanic's hand working in car engine
Digital•September 10, 2026

The Future of Car Dealerships

Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.

Read More →
Ad Loading...
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Digital•by Lauren Lawrence•August 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of two businessmen shaking hands next to a white car in a showroom
Digital•by Hannah Mitchell•August 3, 2026

Real Intelligence

AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.

Read More →
Photo of man's hand on laptop keyboard on a desk
Digital•by Staff•June 16, 2026

Zurich Launches Advisor IQ for F&I Manager Coaching

The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.

Read More →
Ad Loading...
Adapting to Digital For a convenient and trustworthy experience, F&I and Showroom
Digital•June 1, 2026

F&I in the Digital Age

Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.

Read More →