FI showroom red and grey logo
MenuMENU
SearchSEARCH

New-Car Sales Up in February

Report shows records set this month for average price.

February 27, 2023
New-Car Sales Up in February

The average new-vehicle price in February reached a record $46,229.

IMAGE: Mikes-Photography

1 min to read


Increased production has boosted February new-vehicle sales to records for the month, according to a report by J.D. Power and LMC Automotive.

The jump has been fueled largely by fleet sales, up 54% year-over-year, the report said, pointing out that the big increase is a result of carmakers’ ramped-up production, along with their making more vehicles available to fleet customers.

Ad Loading...

Retail and non-retail sales combined are forecast to hit 1.1 million units for the month, up 7% year-over-year. Retail sales of new vehicles alone are projected to increase to nealry 908,000, up 0.1%, as retail availability remained “extremely low,” maintaining high prices and dealer profitability.

The average new-vehicle price in February reached a record for the month at $46,229, the report said, up about 5% year-over-year. Buyers will spend nearly $42 billion on new cars, a record for the month and also up 5% from a year earlier.

The report said retail dealer profit per unit is on track to total $3,820, down 23% year-over-year due to fewer models selling above MSRP but more than double that of 2019.

DIG DEEPER: Vehicle Affordability a Rising Concern

Originally posted on Auto Dealer Today

More Dealer Ops

F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →
IndustryNovember 27, 2024

Six Powerful Questions

Take the time to answer these and lay the groundwork for a successful year-end.

Read More →
Dealer Opsby Hannah MitchellSeptember 19, 2024

Sunny Side Up

Many dealers are going green – both environmentally and cash-wise – by powering their stores with solar-generated electricity.

Read More →
Ad Loading...
IndustryAugust 26, 2024

Is It Time to Rethink Business Development Centers?

Their role at automotive dealerships is essential today to give salespeople time to close deals.

Read More →
Product & Technologyby Hannah MitchellAugust 22, 2024

A Backup Plan

DMS outage revealed a gap that dealers may want to fill.

Read More →
Dealer OpsAugust 20, 2024

Maximizing Revenue Potential

The strategic imperative for auto dealers is to prioritize F&I product sales and wealth-building in challenging times.

Read More →
Ad Loading...
IndustryAugust 7, 2024

How to Optimize Liquidity in a Fluid Environment

It's wise to not take your dealership's banking relationships for granted.

Read More →
IndustryJuly 29, 2024

Unlocking the Keys to Success

Why customer retention matters now more than ever

Read More →
Dealer Opsby StaffJuly 23, 2024

Store Names First Female Dealer Principal

Howard Bentley Buick GMC is now headed by Taylor Bentley Conner.

Read More →
Ad Loading...
IndustryJuly 18, 2024

Masters in Training

Rick McCormick preaches the wisdom of breaking into what he considers the top 3% of F&I managers with a stance of continuous development.

Read More →