New Study Shows Multiple Cars Are King in U.S. Households
In a study of households with at least one vehicle, Experian Automotive found that households with three or more cars are the single largest group among American car owners.
Schaumburg, Ill. — In a study of households with at least one vehicle, Experian Automotive found that households with three or more cars are the single largest group among American car owners.
The United States is still very much in love with the automobile, with a national average of 2.28 vehicles per household. Experian Automotive found single- and two-vehicle households are almost neck and neck, at nearly 34 percent and 31 percent, respectively. However, households with three or more vehicles maintain the single largest category, at nearly 35 percent. The number of vehicles per household varies across states and regions, with Washington, D.C., having the highest single-car percentage (62.5 percent), and South Dakota the highest percentage of households with five or more vehicles (12.79 percent).
The study also found that as the number of vehicles per household increases, the types of vehicles shift. Households with only domestic vehicles come out on top among two-vehicle households, comprising nearly 40 percent of the category. When moving up to three- and four-vehicle households, Americans tend to prefer a blend of domestic and import vehicles, at 49.8 percent and 59.87 percent, respectively. Households having only new vehicles also lead the two-vehicle category, at 43.5 percent. Interestingly, as the number of vehicles increases, so does the blend between new and used vehicles, with 60 percent of three-vehicle households and more than 70 percent of four-vehicle households having a mix of the two.
Other interesting findings in the study include the following:
--The most common pairing of vehicles in American households with two to four cars is a full-sized pickup truck and a standard, mid-range vehicle
--Of households with two or more vehicles in which one is an SUV, nearly 25 percent also own a pickup truck
--The percentage of one-vehicle households for those earning $250,000 or more annually is 35 percent — about the same as households with incomes of $25,000 to $34,999
“It’s obvious that regardless of where they live or what they earn, Americans place a high value on owning vehicles and in having at least two in their garage,” said Scott Waldron, president of Experian Automotive. “Knowing the number of vehicles on the road, the kinds of vehicles they are and where they’re located is crucial to enabling dealers and manufacturers to market to consumers according to their vehicle needs and preferences.”
Experian Automotive provides the information and insight that drives decisions across the entire vehicle sales cycle, ranging from market and vehicle history reporting to credit and marketing services. Experian Automotive assists dealers, lenders, manufacturers and consumers in making sound business decisions in buying and selling vehicles by helping them understand their market, manage lending risks, find new customers and provide the information needed to feel confident about their purchases.
More Digital

Fixed-Ops Automation Can Help Dealerships Stand Out
Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.
Read More →
AI and the Auto Dealer
These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.
Read More →
Data Drives Success
Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.
Read More →
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Simple But Effective Hacking Surges
Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.
Read More →
The Future of Car Dealerships
Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Real Intelligence
AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.
Read More →
Zurich Launches Advisor IQ for F&I Manager Coaching
The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
Read More →
F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →