FI showroom red and grey logo
MenuMENU
SearchSEARCH

November Sales Report Pushes 2019 Total Closer to 17M

All but a few Asian and highline factories reported double-digit gains in U.S. sales last month, priming the industry for a big December and a fifth straight 17 million-unit year.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
December 4, 2019
November Sales Report Pushes 2019 Total Closer to 17M

Sales of the Audi A8 improved by 50% year-over-year last month, helping to propel the German factory to 20,618 U.S. new-car deliveries, a new November high.

Photo courtesy Audi USA

3 min to read


(Bobit) — The estimated seasonally adjusted annualized rate of U.S. new vehicle sales continues to hover around the 17 million-unit mark after several major manufacturers — and nearly every highline factory — enjoyed year-over-year improvements in November.

Reports and estimates compiled by Automotive News put the SAAR in the 16.9 to 17.5 million range, an improvement on the 16.55 million-unit mark set in October. Precise month-to-month calculations are no longer possible since General Motors, Ford, and Fiat Chrysler switched to quarterly sales reports this year.

Ad Loading...

Read: October Sales: SAAR Could Hit 17M for 5th Straight Year

Among mass-market manufacturers, Honda led the way with a 12.2% year-over-year gain, propelled by increases of 11.1% for the Honda brand 3.1% for Acura, all driven by an 18% increase in light truck sales.

Toyota reported a 9.2% improvement over November 2018, including a 13.8% increase in sales of the Lexus brand. Mazda (18%), Kia (12%), Volkswagen (9.1%), Mitsubishi (6.5%), Hyundai (6.2%), and Subaru (0.2%) also reported year-over-year gains.

“While the Detroit automakers may believe cars are bad business, the Japanese and Korean automakers view the market differently,” said Brian Moody, executive editor at Autotrader. “They are investing in good sedans; consumers, turned away by the Detroit Three, are finding what they want from the Asian brands. Nissan and Toyota actually delivered increases in year-over-year car sales. … Don’t believe the mainstream media talking point — cars are not dead in America.”

“Whether car or SUV, the availability of new and refreshed products is being rewarded by consumers.”

Ad Loading...

“These successes do not suggest a revival for sedans is in the offing, but we may see a new normal pace for the segment evolving,” countered Stephanie Brinley, principal automotive analyst for IHS Markit. “Whether car or SUV, the availability of new and refreshed products is being rewarded by consumers.”

Among luxury carmakers, Genesis continued to set the pace with a 400%-plus year-over-year improvement, trailed by Audi (20.7%), Volvo (17.8%), Mercedes-Benz (13.3%), Porsche (11.5%), Land Rover (11.3%), and BMW (10.2%).

Not faring as well were Nissan (-15.9%), Mini (-13.1%), and Jaguar (-7.5%). Cox Automotive analysts estimated that each of the Detroit factories suffered modest declines, predicting a 5.5% loss for GM — which continues to recover from a six-week work stoppage that ended Oct. 25 — and year-over-year decreases of 3.5% and 2.7% for Fiat Chrysler and Ford.

“Still, the U.S. consumer, motivated in part by low unemployment rates, continues to drive the economy forward. Vehicle shoppers in November were met with good discounts on older inventory and responded accordingly,” said the firm’s senior economist, Charlie Chesbrough.

Read: Discounts, Incentives Stabilize New Vehicle Prices in November

Ad Loading...

Indeed, J.D. Power and LMC analysts said average new vehicle incentives exceeded the $4,500 mark for the first time, climbing 12% year-over-year to $4,538 per unit in November.

ALG analysts were more conservative, estimating an average of $3,759 in incentives applied to new vehicles sold in November, a 1.2% overall gain led by Honda (9.4%), Subaru (6.9%), and Kia (5.7%).

“Notably, incentive spending on a percentage basis is again growing at a faster rate than transaction prices.”

“While high inventories of older model-year vehicles is a considerable factor in the year-over-year growth, incentive spending on newer models is expected to eclipse last year. Spending on 2020 model-year vehicles is on pace to reach $3,723, an increase of nearly 13% from a year ago,” said Thomas King, senior vice president of J.D. Power’s data and analytics division.

“Notably, incentive spending on a percentage basis is again growing at a faster rate than transaction prices,” he added. “Manufacturer incentive spending as a percentage of MSRP in November is on pace to reach 11.1%, exceeding 11% for the first time in more than 10 years.”

Ad Loading...

Originally posted on Auto Dealer Today

More Showroom

Gray Toyota SUV.
Showroom•by Hannah Mitchell•November 11, 2026

Auto Transaction Prices Hit New Height

October sales of big, pricey models push up the average, even as budget-conscious consumers snag more economical options.

Read More →
Two women in car, one driver and one passenger. View of windshield and road ahead.
Showroom•by Lauren Lawrence•November 4, 2026

Making the Safe Choice

Kelley Blue Book has turned households with teen drivers onto safe and affordable options for their vehicles of choice

Read More →
The front of a red Audi SUV parked between two black cars.
Showroom•by Lauren Lawrence•November 2, 2026

Inventory Holds Steady

September new-vehicle inventory rose slightly month-over-month, but dealer lots are laden with MY2026 vehicles as the typical model year changeover trudges along.

Read More →
Ad Loading...
Two Mercedes key fobs on a key chain
Showroom•by Hannah Mitchell•October 26, 2026

October Auto Sales Fall With the Leaves

A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.

Read More →
Green road sign that says California Ave
Showroom•by Lauren Lawrence•October 21, 2026

California Sees Quarterly Gains

California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.

Read More →
Silver Subaru STI parked in lot.
Showroom•by Lauren Lawrence•October 14, 2026

New-Vehicle Prices Stay Put

Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.

Read More →
Ad Loading...
White electric vehicle parked at charging station.
Showroom•by Lauren Lawrence•October 12, 2026

EV Buyer Consideration Shifts

What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'

Read More →
Door handle in interior of new-looking vehicle
Showroom•by Hannah Mitchell•October 1, 2026

Year-to-Date Auto Sales Holding Their Own

A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.

Read More →
Interior of BMW ix3 electric SUV with hilly landscape seen through windshield
Showroom•by Hannah Mitchell•September 28, 2026

Slow to Robo

Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.

Read More →
Ad Loading...
Photo of red SUV parked outside a car dealership after dark
Showroom•by Hannah Mitchell•September 9, 2026

Dealers a Little Down

A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.

Read More →