FI showroom red and grey logo
MenuMENU
SearchSEARCH

OpenRoad Lending Partners With TrueCar

TrueCar and OpenRoad Lending forge alliance to improve dealer-to-consumer relationship, according to officials.

by Staff
November 8, 2012
2 min to read


NORTH RICHLAND HILLS, Texas, and SANTA MONICA, Calif. — OpenRoad Lending, an online direct-to-consumer auto finance company, recently partnered with TrueCar for an alliance aimed at creating a better experience for consumers and dealers.

With the new program on OpenRoad Lending, customers can receive guaranteed savings on a new vehicle, in addition to financing a new and used vehicle through OpenRoad. 

When on OpenRoad Lending's auto buying program, consumers can compare pricing information on thousands of new and used vehicles, view prices other buyers paid for the same vehicle and lock in savings with a trusted program-certified dealer.

Officials highlighted that users have seen an average savings of $2,572 off of MSRP.

"With the TrueCar platform, our customers, in addition to applying online for financing, will be able to search for new and pre-owned vehicles and secure pricing all before going to the dealership," said Chris Goodman, president and chief executive officer of OpenRoad Lending.

"This addition enables OpenRoad Lending to offer our customers a more comprehensive car buying solution and ensure a great experience at the dealership.”

Bernie Brenner, executive vice president of business development at TrueCar, said, "The OpenRoad Lending car buying service provides customers already looking to finance a vehicle a hassle-free option when buying a new car. This new product will offer a guaranteed savings on their next new vehicle, in addition to OpenRoad Lending's competitive auto financing rates.”


 

More F&I

Laptop computer, tablet, calculator and notebook on a desk
F&Iby John TabarAugust 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Ad Loading...
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →