OpenRoad Lending Partners With TrueCar
TrueCar and OpenRoad Lending forge alliance to improve dealer-to-consumer relationship, according to officials.
NORTH RICHLAND HILLS, Texas, and SANTA MONICA, Calif. — OpenRoad Lending, an online direct-to-consumer auto finance company, recently partnered with TrueCar for an alliance aimed at creating a better experience for consumers and dealers.
With the new program on OpenRoad Lending, customers can receive guaranteed savings on a new vehicle, in addition to financing a new and used vehicle through OpenRoad.
When on OpenRoad Lending's auto buying program, consumers can compare pricing information on thousands of new and used vehicles, view prices other buyers paid for the same vehicle and lock in savings with a trusted program-certified dealer.
Officials highlighted that users have seen an average savings of $2,572 off of MSRP.
"With the TrueCar platform, our customers, in addition to applying online for financing, will be able to search for new and pre-owned vehicles and secure pricing all before going to the dealership," said Chris Goodman, president and chief executive officer of OpenRoad Lending.
"This addition enables OpenRoad Lending to offer our customers a more comprehensive car buying solution and ensure a great experience at the dealership.”
Bernie Brenner, executive vice president of business development at TrueCar, said, "The OpenRoad Lending car buying service provides customers already looking to finance a vehicle a hassle-free option when buying a new car. This new product will offer a guaranteed savings on their next new vehicle, in addition to OpenRoad Lending's competitive auto financing rates.”
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →