MINNEAPOLIS — Artificial intelligence-driven marketing automation provider Outsell announced a “major” upgrade of its platform at the NADA 2018 conference this week in Las Vegas.

Outsell 5.0 has been enhanced with even more AI capabilities, providing automotive dealers with unprecedented insight into buying behavior and the ability to take targeted content to the next level, with automated, multichannel campaigns that are individualized to each person’s exact preferences, according to the provider.

“Dealers now expect AI features in their marketing automation platforms, and Outsell offers the first such platform that enables dealers to cover both customers and prospects at once,” said Brian Pasch, CEO of PCG Companies. “It’s no longer necessary for dealers to have different tools for each audience — it’s a major step forward.” 

Outsell 5.0 also includes an expansion of its equity-mining capabilities. Outsell utilizes a machine-learning formula to provide equity value estimations and display them on consumer and prospect profile pages, which enables sales staff to identify and reach out to consumers with positive equity, executives said.

“Artificial intelligence is a key tool for auto dealers, and Outsell has made it seamless and easy to use with Outsell 5.0,” said Mike Wethington, Outsell’s founder and CEO. “We have masked all the complexity and added predictive analytics features that are transforming the way auto dealers communicate with customers and prospects. No one has more experience with AI in automotive than Outsell.”

Visit Outsell at Booth 2196C at the NADA convention in Las Vegas.