PatriotDealer.com has released its identity authentica-tion service, Smart ID, which allows dealers to verify a customer’s identity through a short list of questions derived from public records data.

"Smart ID is a tremendous advancement over the ‘verification’ services currently available on the market," said J.R. Wilson, vice president of PatriotDealer. "The existing services only validate the identification that’s given to the dealership. Smart ID actually ties the individual to the identity they present to the dealer."

While other services verify the existence of data alone, Smart ID moves the customer to verify himself or herself through a series of questions specific to that person and his or her background.

The entire Smart ID process takes only minutes and results can be sent to the bank along with the auto loan package. This provides the lender with greater confidence in the authenticity of the customer’s identity.