PCG Names Casagrande President and COO
Denise Casagrande has been promoted from vice president of marketing to president and COO of PCG Digital.


EATONTOWN, N.J. — PCG Digital announced the promotion of Denise Casagrande to president and COO. Casagrande joined the agency in 2015, leading its social media division and overseeing a corporate rebrand after advancing to the role of vice president of marketing in 2018. In addition to working onsite with dealers around the United States, she served as a speaker at last year’s World Shopper Conference in Estoril, Portugal.
“I’m incredibly excited about this momentous transition for our digital agency,” said Brian Pasch, founder of PCG Digital. “Denise’s loyalty to our company blended with her knowledge of digital marketing will help PCG Digital thrive from the brand level all the way up through the product and company culture. She is a great representation of our mission, and she has our full support to lead the internal team and our current partners.”
“I’ve watched Denise shine in every position she’s held here, and that’s what makes me so confident in her abilities to internally lead our team,” added CEO Glenn Pasch. “We’re optimistic about the continued success of PCG under Denise’s guidance.”
Originally posted on Auto Dealer Today
More Digital

F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →
Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Four Keys to Your Digital Trail Defense
Federal regulators are cracking down on hidden fees. This protective measure could mean the difference between winning and losing a lawsuit or surviving a duel with the Dark Side.
Read More →
Hyundai Hosts Tech Talent Forum
Technology leaders from Hyundai Motor Group will have open discussions at the inaugural HMG Tech Talent Forum on topics ranging from autonomous driving to 'smart' manufacturing.
Read More →
Dealers Seek Actionable AI
Dealers are facing growing frustrations with current generic artificial intelligence tools, according to a survey by Lotlinx, which found they want a solution that understands their inventories.
Read More →
Reahard & Associates Forges New Integration
The firm's F&I Insight tie-up with The Impact Group’s ImpactMenu platform is designed to enhance finance-and-insurance transaction recording for auto dealerships.
Read More →
Registration Open for Reynolds Amplify Retail Summit
Advancements with Reynolds' AI Agent, Rey, will take center stage this August at the Park Hyatt Aviara in Carlsbad, Calif., near San Diego.
Read More →
Automotive Training Academy by Assurant Grows Offering
A new Atlanta location on Reynolds and Reynolds' docuPAD e-contracting system is designed to broaden access for auto professionals.
Read More →
Assurant Debuts Virtual Solution for Dealers' Staffing Challenges
Company says on-demand access to F&I specialists is shown to boost dealership efficiency and profitability.
Read More →
What to Do When Your Vendor Is Hacked
The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.
Read More →