PRNDL.com Expands Online Services to Car Buyers and Sellers
The PRNDL.com website is expanding its services to make it easier for consumers to complete a vehicle purchase online. New features include transportation services and expanded finance options.
ALPHARETTA, Ga. — To make the process of buying a car online even easier for consumers, PRNDL.com is now offering car buyers transportation services through Ready Auto Transport and expanded financing options through Innovative Funding Services (IFS).
PRNDL.com is a comprehensive automotive website connecting car buyers with a wide range of services, such as financing, inspections, vehicle protection plans, and now transportation.
Through the integration of IFS as a subprime lending provider, customers now have much greater access to specialized credit. Ready Auto Transport offers another valuable service for online car shoppers as one of the most responsive and trusted door-to-door auto shipping providers in the U.S.
“We understand that buying a car online can be confusing, and we are committed to creating a streamlined and convenient experience for PRNDL customers,” said Brent Sergot, president of PRNDL.com. “Partnering with Ready Auto Transport and Innovative Funding Services is a strategic solution offering shoppers ease and confidence with trusted service providers.”
Innovative Funding Services, a 20-year-old company, currently works with more than 10 different finance providers that can provide full-spectrum financing for a full spectrum of credit consumers, including prime, nearprime and subprime credit ratings.
“We are very honored to be a part of the PRNDL team,” said Tim Janssen, president of IFS. “Our exemplary and convenient process makes financing a PRNDL customer very easy and parallels PRNDL’s goal of having a truly exciting online car buying experience.”
More F&I
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →