Data and technology provider automotiveMastermind introduced Showroom to its Mastermind technology. The offering is designed to transform each customer touchpoint into a discovery opportunity for dealers and provide a more complete experience for shoppers who are ready to buy.

Showroom is intended to enhance the customer journey, capturing customers’ deal preferences and enhancing Mastermind’s ability to personalize messages based on the insights gained from customers' research. Showroom is integrated into Mastermind’s predictive marketing and can also be accessed directly from the Mastermind platform. Customers can tailor the deal they are offered based on their personal buying preferences and initiate the purchasing process via the dealer’s preferred digital retailing partner before visiting a store.

“Dealers are increasingly viewing Internet leads and first-party data as an important aspect of their pipeline to drive demand and increase profitability,” said Caroline Student, senior director of predictive marketing at automotiveMastermind. “Introducing Showroom continues to build on our commitment to equip dealers with the data and insights they need to connect with the right customers at the right time and with the most personalized messages to improve their operations and sell more cars.”

The company says Showroom also offers dealers the ability to:

• Increase engagement: Drive more opportunities to gather customer feedback and personalize outreach

• Improve attribution: Gain deeper insights into how customers interact on the customized landing page and adjust their deals based on buying preferences

• Enhance visibility of purchase intent: Determine high-quality leads that give dealers more confidence in prioritizing potential buyers

• Deepen customer engagement throughout the purchase cycle: Have customers act on their Mastermind offer directly on the Showroom landing page, thanks to integrations with digital retail providers like CarNow

Building a site like Showroom also helps Mastermind clearly display attribution to dealers, leading to a clearer connection to Mastermind Predictive Marketing’s impact on return on investment.

The product release is a value-added feature for Mastermind customers. It builds on the company’s digital retail integrations with CarNow and Gubagoo to enhance customers’ online shopping experience through first-party and third-party data connections in Mastermind.

AutomotiveMastermind will offer the new functionality to dealer partners currently using Mastermind.

To learn more, visit the company's website.