FI showroom red and grey logo
MenuMENU
SearchSEARCH

Protective Life to Acquire Leading Automotive Finance & Insurance Provider AUL

Acquisition adds complementary portfolio to Asset Protection Division.

March 21, 2022
Protective Life to Acquire Leading Automotive Finance & Insurance Provider AUL

Acquisition adds complementary portfolio to Asset Protection Division.

IMAGE: Pixabay

3 min to read


BIRMINGHAM, Ala.– Protective Life Corporation, a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), announced today that its principal subsidiary, Protective Life Insurance Company (“Protective Life”), has entered into an agreement to acquire leading automotive finance and insurance provider AUL Corp.

“With a national footprint of agents and dealers, an experienced team in the vehicle service contract  business in addition to distribution channel growth opportunities in the higher-mileage and the financial institutions space, AUL’s product portfolio is a strong complement to Protective’s Asset Protection Division,” said Rich Bielen, president and CEO of Protective. “Our Asset Protection Division has grown steadily over recent years through both acquisitions and organic growth. It continues to be a very important part of our business, and we look forward to continuing the momentum with the acquisition of AUL.”

Ad Loading...

“AUL is excited about the opportunity to join the Protective family. Combining Protective’s resources and reach with our rapidly growing platform will enable us to provide more robust solutions for our agents and dealers,” said Jimmy Atkinson, president and CEO of AUL. “Protective and AUL also align in our focus on culture and opportunities for our employees, contributions to our communities and award-winning customer service. We’re excited to move forward together.”

Protective Asset Protection’s offerings include, among others, extended service contracts, guaranteed asset protection and ancillary products to protect consumers’ investments in automobiles, recreational vehicles, watercraft and powersports vehicles. In addition, Protective Asset Protection, which has served customers for 60 years, offers a robust portfolio of dealer participation programs, training and technology solutions through a network of general agents as well as a direct sales force. Founded in 1990, AUL, a pioneer in the used car service contract industry, offers a variety of finance and insurance products including warranties, vehicle service contracts, guaranteed asset protection insurance and a suite of ancillary products.

“AUL is an established industry leader in the automotive finance and insurance space, offering a full suite of products and services for agents and their dealers,” said Scott Karchunas, president of Protective Asset Protection. “Through this acquisition, we are excited to continue growing Protective Asset Protection by serving the needs of more agents, dealers and consumers across the country.”

When closed, this transaction will represent Protective’s 59th acquisition. It will be the sixth transaction completed since Protective became part of Dai-ichi Holdings in 2015. Dai-ichi, a global leader with over $588 billion in total assets, considers Protective to be its North American platform and continues to aim for further expansion in the region, through both acquisitions and organic growth.

Subject to the receipt of regulatory approvals and satisfaction of customary closing conditions, the closing of the acquisition is expected to occur in the second quarter of 2022.

Ad Loading...

Maynard, Cooper & Gale, P.C. acted as external legal counsel for Protective in this transaction.  Patterson Belknap Webb & Tyler LLP acted as external legal counsel for AUL in this transaction. Houlihan Lokey acted as financial advisor to AUL in the transaction.

Originally posted on Auto Dealer Today

More F&I

Laptop computer, tablet, calculator and notebook on a desk
F&Iby John TabarAugust 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Ad Loading...
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →