LAS VEGAS – Organizers of Ethical F&I Managers Conference announced the 2026 event – scheduled for April 13–15 at The Cosmopolitan Las Vegas – will feature a refreshed version of the classic ‘So You Think You Can Do F&I’.

‘So You Think You Can Do F&I’ is a live role-play contest where selected finalists will take to the stage, and each will be presented with the same, preplanned, real-life F&I scenario, with their competitors sequestered out of earshot. 

The F&I scenario may consist of a presentation, an objection, a disruptive customer or any other daily occurrence that happens in the F&I office. Once all the finalists have done their role-play, the audience will vote for a winner.

To enter the contest, ahead of the event interested attendees are required to submit a financed deal menu with product presentations demo video. 

Requirements include:

• No more than 5-minutes in length

• Use your current menu setup and available products:

  • Single Column

  • 3 Column

  • 4 Column

• Does not need to involve another person as a customer; speak to the camera as though it is the customer

• Video and sound quality has zero impact

Video submissions must be submitted by March 9, and will be reviewed by the EFI team. 

Selected finalists will receive the following and be included in the live finals at the event on April 15:

• Complimentary EFI event registration

• Invitation to a VIP party at The Cosmo’s Barbershop, to kick-off the event on April 13

• Monetary Prizes, including:

  • First Place: $5,000

  • Second Place: $2,500

  • Third Place: $1,250

  • Fourth Place: $750

  • Fifth Place: $500

To submit your video application, click here.

For more information on the agenda and speakers, visit the event’s website.

To apply for EFI’s first-time attendee sponsorship, click here.