FI showroom red and grey logo
MenuMENU
SearchSEARCH

Q2 PRU Averages Eclipse $1,300 for Some Public Groups

Dealer group execs showcase big gains in average PRUs, say they're prepared for whatever action the CFPB takes with respect to dealer participation.

by Staff
July 25, 2013
4 min to read


Executives from some of the industry’s largest public dealer groups said banks are being a little more diligent these days in response to the Consumer Financial Protection Bureau’s activities in the first half of 2013. But based on second-quarter data, the bureau’s review of the indirect financing channel hasn’t slowed gains in F&I performance.

Asbury executives said they believe banks are already preparing for possible restrictions on finance reserve, even the possible elimination of policies that allow dealers to mark up interest rates on finance contracts. But they also noted having very little transparency as to the CFPB’s regulatory agenda.

Ad Loading...

“It does feel like the banks are a little more diligent. We’re seeing some preparation that’s already happened,” said Craig Monaghan, Asbury’s president and CEO. “You may see a bank offer a rate on a transaction and say, ‘I’m going to cap the spread, here’s the rate we’re going to offer and you can take the cap. And in some cases, those caps will be tighter than our caps.”

In the second quarter, Asbury’s average F&I profit per vehicle retailed (PVR) jumped $113 from the year-ago quarter to $1,306. Additionally, the group’s F&I operations represented 23.6 percent of total gross profit, which was up 16 percent for all of Asbury’s business lines.

Asbury’s F&I revenues increased 27 percent from the year-ago quarter to $52.4 million, accounting for 3.9 percent of total revenues, which totaled $1.3 billion.

AutoNation also reported big gains in PVR, with the group’s F&I operations recording a $1,381 per vehicle average, up $99 from a year ago. Total F&I gross profit was $169 million, up $24 million from a year ago

Company officials attributed F&I’s record performance to process, training and rigorous associate certification. Currently, they added, F&I product sales account for 66 percent of the company’s F&I revenues, which increased 28.8 percent from a year ago to $173.9 million. And they believe those three drivers have the group prepared for whatever decisions the CFPB makes with respect to dealer participation.

Ad Loading...

“If lenders were to transition to some sort of flat fee, I don’t think it would be much of an issue for the big public companies,” said Mike Jackson, chairman and CEO of AutoNation, adding that the group has employed caps on markups and F&I product pricing for decades. “However, if you’re a retailer where your model is dependent on a wide range of markups, you’re going to struggle.”

Jackson, however, defended the indirect channel, saying dealers often get consumers better rates than they can get on their own. In the second quarter, AutoNation’s finance penetration stood at between 70 to 75 percent, with the group arranging nearly $9 billion in auto loans.

Group 1 Automotive, which reported its quarterly performance today, stated in its investor presentation that the CFPB has yet to find any evidence of discrimination in regards to dealer participation. It also stated that dealer markups represent about $450 of the group’s $1,351 per unit average in the third quarter.

“[The] CFPB agrees dealers should be compensated for processing financing,” read a slide in the group’s investor presentation, which also listed penetration rates for service contracts, GAP, maintenance and paint protection of 40, 24, 9 and 15 percent, respectively. Finance penetration stood at 74 percent.

Lithia also reported its quarterly performance this week. F&I revenue rose 25.9 percent from a year ago to more than $34 million, accounting for 3.4 percent of total revenues. Average F&I PRU increased $37 from a year ago to $1,100. Sonic, which reported its quarterly performance on Tuesday, said F&I revenues were up 8.6 percent.

Ad Loading...

Asbury’s Monaghan said he wasn’t sure how the CFPB’s regulatory agenda would impact the indirect channel, which he described as becoming more efficient thanks to technologies like e-contracting and lender platforms like those offered by Dealertrack and RouteOne. Whatever the CFPB decides in regards to dealer participation, Monaghan said his operation will be ready.

“Spread and yield is like a balloon in our mind,” he said. “You can push in one place and it’ll expand in another place.”

—     Gregory Arroyo

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →