FI showroom red and grey logo
MenuMENU
SearchSEARCH

Q&A: NAC Talks About Company Milestone, the Way Forward

Executive Editor Gregory Arroyo goes one-on-one with Bill Speaks, CEO of NAC, to talk about the company's 25th anniversary, current market challenges and the road ahead for F&I.

by Staff
April 21, 2009
4 min to read


Celebrating one’s silver anniversary is definitely an achievement, but doing so in this market environment is an achievement in of itself. F&I magazine goes one-on-one with Bill Speaks, CEO of NAC, to talk about the company’s milestone, current market challenges, and the road ahead for F&I.

F&I: Not only are you celebrating your 25th anniversary, but you’re also doing so with the same management team in place since the company’s founding. Can you talk a little bit about this milestone, as well as how NAC has been able to keep the same management team pointed in the same direction for that long?

Ad Loading...

Bill: NAC is proud to be celebrating its 25th anniversary this year, and the management team and I believe that the credit goes to the NAC employees and agents for doing their jobs with enthusiasm and excellence. Every NAC employee is brought in from day one with an understanding that in order for success it needs to be a win-win-win situation for all parties involved.

It’s the innovation in the marketplace and the customer service that NAC prides itself on that are the keys to being around 25 years later. It’s playing from the same page in the playbook when it comes to beliefs and ethics in doing business.

F&I: When you started out, the country was just coming out of the 1982-‘83 recession that many experts say mirrors the one we’re in now. What’s your take?

Bill: I believe that the previous recession was not as bad as the current economic situation. Back then, manufacturers were cutting programs to allow for on-going purchases of vehicles. Unemployment rates weren’t as high and people weren’t as scared to spend.

In good times, companies tend to not pay as much detail to the day-to-day details as they do in times like now. Companies that survive will be stronger because they’ve gone back to their beliefs. The strongest companies are the ones who remained debt-free, and I’m proud to say that NAC is debt-free and getting stronger because we’ve stuck to the mission we put forth 25 years ago.

Ad Loading...

F&I: What do you see as the biggest threat to this side of the business?

Bill: The credit market is the biggest problem. Like auto dealers, the companies that provide F&I products are reliant on credit markets. Our products, in many cases, are financed through the credit market, too. It’s important to have innovative products to offer as a standalone service beyond what finance packages are available. It’s about bundled services that save auto dealers money, thus providing dealers with great value. When they see the value, they save the money. NAC has been providing this innovative idea of bundled services for many years — it’s where the industry needs to go, it’s where we’ve been going since 1984.

F&I: Technology has certainly made its presence felt on this side of the business — particularly on the vehicle service contract business. And NAC has certainly kept up with the trends. So what’s the next step for technology in this segment?

Bill: The next step is offering Internet-based systems that process in real time with a built-in e-commerce solution. It’s providing efficiency and ease of use with built-in marketing tools for dealerships, F&I and sales.

By understanding the needs of our consumers, we can come up with the technology that dealerships need. These products enable dealerships to also educate and train their personnel on the latest compliance and regulatory issues, as well as provide their customers with the services they want. Moving on in the future, technology in the vehicle service contract business will be about integration and bridging systems and technology.

Ad Loading...

F&I: I’ve heard conflicting predictions on when we might start to see an economic turnaround. Some analysts say we won’t see the beginning of a turnaround until next year, others have put it at the half-way point of 2009. When do you think we’ll see a light at the end of this tunnel?

Bill: We’re just not buying into the recession. NAC’s perspective is onward, upward and choosing not to participate in “the recession,” which is being negativity fueled by the mainstream media. We’re trying to stay positive and see the glass as half full.

More F&I

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
Ad Loading...
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →
Photo of robot holding a laptop
F&Iby Hannah MitchellApril 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Read More →
Ad Loading...
Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →