Roadster, F&I Express Announce Integration Pact
Through F&I Express’ Express Digital Media Solution, Roadster dealers can now provide car buyers with accurate F&I product quotes and education material from more than 130 F&I product providers.
GRAPEVINE, Texas — F&I Express announced that Roadster’s car-buying ecommerce platform is now integrated with its Express Digital Media Solution, allowing Roadster dealerships to provide car buyers with accurate F&I product quotes and education material.
F&I Express’ Express Digital Media solution uses the company’s proprietary dealer service provider (DSP) application program interface (API) to provide instant connectivity to accurate quotes and product content from more than 130 F&I product providers.
“Giving car shoppers the opportunity to review F&I products on their own time just makes sense,” said Rudi Thun, COO of Roadster. “We are proud to partner with a company like F&I Express who shares our passion for helping dealers realize more efficient and productive sales through customer empowered commerce.”
Brian Reed, president and CEO of F&I Express, added: “Our DSP API will indeed empower the car buyer and, consequently, the dealer will enjoy increases in F&I profits. It’s a win for everyone.”
For more on Roadster, click here.
More F&I

Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →