DALLAS — Pearl Technology Holdings has entered into an agreement to integrate Kelley Blue Book’s Instant Cash Offer feature into its ShowroomXpress (SRX) express retail platform. This will allow consumers to get an instant cash offer for their vehicle when shopping through the SRX dynamic retail widget.

“Adding the Kelley Blue Book Instant Cash Offer to our ShowroomXpress experience will enable dealers to change the way they retail cars with a few lines of code,” said Bruce Thompson, CEO and founder of Pearl Technology Holdings. “While we believe our dynamic widget is the most powerful automotive express retail initiative in the industry, the missing element was a credible and instant offer for a consumer’s vehicle. Instant Cash Offer provides that with the added benefit of the trusted Kelley Blue Book brand.”

ShowroomXpress was designed to display six real payments from any lender to consumers in less than three seconds. Both purchase and lease offers are displayed, allowing the consumer to configure their transaction and pick the ideal payment they want, creating a system that functions as a real-time mobile desking tool, according to the provider. 

“One of the most important elements of any vehicle transaction is the value of the trade-in,” said Damon Bennett, senior director of syndication for Kelley Blue Book. “Monthly payment, taxes and equity are factors directly impacted by the value of a customer’s trade-in vehicle. The challenge with any customer shopping for a real payment online is determining a real amount for the current vehicle that the dealer will honor. … Pearl is on the cutting edge with its ShowroomXpress system, and we are very pleased to be working with the Pearl team on this initiative.”