StoneEagle F&I Provides Menu & Analytics Tools to Risk Theory Dealer Advisors
Risk Theory Dealer Advisors, part of the Risk Theory Group, had a successful 2019 while using SEcureMenu and Metrics F&I by StoneEagle F&I.

Risk Theory Dealer Advisors, part of the Risk Theory Group, had a successful 2019 while using SEcureMenu and Metrics F&I by StoneEagle F&I.
Image by Gerd Altmann via Pixabay
RICHARDSON, Texas –– Risk Theory Dealer Advisors, part of the Risk Theory Group, had a successful 2019 while using SEcureMenu and Metrics F&I by StoneEagle F&I.
“There are a lot of options out there that claim to offer similar benefits, but we did the research and found the right partner to help us deliver on the promise of quality and performance that our clients depend on.”
Risk Theory Dealer Advisors works with dealers as a collaborative partner that brings together the scale, expertise, and support levels of a “Big Box” provider with the flexibility, nimbleness and personal connection usually only found with independent agents. They provide a complete range of F&I products and participation programs, tailored training, and best-in-class consulting across the US out of their headquarters in Dallas, TX.
The company uses SEcureMenu to provide a fast, flexible, user-friendly point of sale experience for its dealer clients. Metrics F&I then makes it easy to track and analyze dealer performance to identify opportunities for boosting revenue and driving continuous improvement.
“We partnered with StoneEagle after an extensive RFP process in 2017 and have been thrilled with our relationship ever since. Although we’re uniquely positioned and have built a competitive advantage in the space, we distinguish ourselves by being the very best at helping our Dealers maximize operational and reinsurance profitability. Ultimately, our mission is to make our dealers Raving Fans of RTDA. Delivering on that has been the catalyst behind our explosive growth and I view StoneEagle as a key partner that enables us to achieve that mission,” said Eric Dragoo, President & CEO of Risk Theory Dealer Advisors. “There are a lot of options out there that claim to offer similar benefits, but we did the research and found the right partner to help us deliver on the promise of quality and performance that our clients depend on.”
“We’re extremely proud of our long-term partnership with Risk Theory Dealer Advisors,” says Jason Gillette, VP of Sales & Marketing at SEFI. “They are a perfect example of what a capable, dedicated team with modern F&I technology solutions and tremendous new ideas can accomplish in the F&I industry.”
Read: DealerSocket Launches New Car Pricing and Absolute Sourcing
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →