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Stronghold Technologies Announces Two Customer Contracts from Gordon Turner Motors

by Staff
December 8, 2003
4 min to read


Stronghold Technologies, Inc., the developer of DealerAdvance(TM), an enterprise software system using wireless technologies for the automotive retail industry, on Dec. 8 announced the signing of two new customers in California, Turner Volvo and Turner Nissan.


The dealerships are owned and operated by Gordon Turner Motors Inc. Stronghold said it now has 27 dealerships in California using DealerAdvance(TM). The company said it continues to gain share in one of the largest automobile markets in the country.

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"We believe our experience in California is indicative of the significant growth that is attainable from a developed region," said Christopher Carey, CEO of Stronghold. "California was the first market Stronghold penetrated, and we are very excited by the progress made in building the Carolinas and Florida into two regions with promising customer pipelines. As evidenced by our success in California, providing exceptional service to individual dealerships has led to multiple purchases by automobile owner groups, such as the case with Gordon Turner Motors."


Stronghold was introduced to the Turner organization earlier this year when Turner Volvo hired a new general manager who had used Stronghold's DealerAdvance(TM) at another California dealership. Turner Volvo and Turner Nissan wanted to elevate their performance.


In addition to new management, the dealerships sought outside assistance to grow and improve their businesses. Executives for both Turner Nissan and Turner Volvo visited a Honda dealership in California using Stronghold. Shortly after leaving the dealership, the decision was made to install DealerAdvance(TM) at both Turner stores.


Turner Volvo and Turner Nissan, both of Sacramento, Calif., purchased the DealerAdvance(TM) system after the successful completion of a two-month performance period. The dealerships signed long-term contracts with Stronghold.


System installation for each dealership was nearly identical, including networking, hardware and software for wireless and wired configurations, and a driver's license scanning station. Stronghold assisted Turner Volvo in its relocation to a recently built 22,000 square foot facility - nearly three times the size of the original site.

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"I've been in the retail automotive business since 1969 and DealerAdvance is one of the best things I've seen," said Patrick Turner of Turner Volvo. "Stronghold's outcomes-oriented solution combines a consultative approach to working with its customers and proprietary technology that we view as the ultimate way for dealers to best manage their customer traffic, improve sales and follow-up processes, and increase management control and organizational efficiencies."


According to Turner, "Stronghold definitely played a role in improving our performance. Prior to Stronghold when we used other lead management systems, we were selling about 55 cars per month. With Stronghold as our partner, we are averaging nearly 85 new and used vehicle sales per month. We have set a goal at our new location of reaching 100 sales per month."


Turner Volvo's use of DealerAdvance(TM) and other dealer functions enables it to receive a cash incentive paid by Volvo to dealers using a qualified "Showroom Control System." Stronghold says that for Volvo dealers in the U.S., "using DealerAdvance(TM) means that the system may further pay for itself."


About Gordon Turner Motors Inc.


Gordon Turner Motors Inc. was founded in 1956.

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After serving in the United States military as a B-25 Mitchell pilot in WWII, Gordon Turner's passion for automobiles and an entrepreneurial spirit landed him a job in auto sales. After several years as a used car specialty dealer, Gordon became a new car dealer with the franchises Triumph and Volvo.


About Stronghold Technologies, Inc.


Stronghold Technologies, Inc. (www.strongholdtech.com) applies wireless technology and process improvement methods to increase business efficiency and sales.


The company has developed an integrated wireless technology called DealerAdvance(TM) which it says, among many features, allows automobile dealers to capture a customer's purchasing requirements, search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms.


Through an integrated CRM (customer relationship management) application, the systems sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. Stronghold says that "DealerAdvance(TM) allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs."

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An independent research report on the company is available for investors and the general public at www.stocksontheweb.com/sght.htm.


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