Study Points Out Drowsy-Driving Danger
AAA research estimates traffic fatalities due to unrested drivers far exceed historical numbers.

AAA says its new numbers exceed government estimates of the toll of drowsy driving by about 10-fold.
IMAGE: Pexels/Sinitta Leunen
Research by AAA found that drowsy drivers pose more danger on the road than previously thought.
Its Foundation for Traffic Safety study showed that an estimated 6,725 were killed in accidents caused by sleepy drivers in 2021 and that 18% of all traffic deaths from 2017 to 2021 involved drivers compromised by inadequate rest, leading to almost 30,000 fatalities.
AAA pointed out that the numbers, which are based on crash investigations and national fatal-accident data, exceed government estimates of the toll of drowsy driving by about 10-fold.
In fact, the federal government’s own National Highway Traffic Safety Administration says its peer organizations, sleep scientists and public health agencies agree that sleep deprivation’s impact on driving is underestimated. For instance, the NHTSA’s own report estimates that 2021 traffic deaths related to drowsy driving totaled 684, compared to the new AAA figure of 6,725.
One of the dangers of sleepy drivers is their lack of awareness of how tired they are, AAA said, citing its own previous research.
It said it supports development of vehicle technology to detect drowsy driving and prevent people from driving while impaired by lack of adequate rest.
LEARN MORE: Regulator Aims for Impaired-Driving Tech in New Cars
Originally posted on Auto Dealer Today
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →