Suzuki Kicks-Off ‘Free Gas for Summer’ Event
American Suzuki Motor Corp. launched its “Free Gas for Summer” sales program on Wednesday, offering car buyers three months of free gasoline on retail purchases of new 2009 Suzuki SX4 Sedan and 2009 SX4 Crossover models.
BREA, Calif. – American Suzuki Motor Corp. launched its “Free Gas
for Summer” sales program on Wednesday, offering car buyers three months of
free gasoline on retail purchases of new 2009 Suzuki SX4 Sedan and 2009 SX4
Crossover models.
In addition, Suzuki is offering $2,000 in customer cash on all 2009 SX4 models equipped with manual transmission. Suzuki’s gas incentive program runs through August 31.
“Suzuki recognizes the economic challenges facing Americans and thought this promotion was a great way to provide relief for car buyers,” said Koichi Suzuki, executive vice president, American Suzuki Automotive Operations. “Working through our U.S. dealer network, we’re happy to extend this unique program to consumers across the country, providing potential buyers even more reason to consider purchasing a Suzuki SX4 during the summer shopping season.”
Customers will receive a stored value debit card that can be used for fuel purchases. The amount of each stored value gas card is determined by several factors, including an assumed three-month timeframe for summer driving, the car’s EPA estimated highway mpg, the Federal Highway Administration’s estimated average of 1,000 miles driven per month and the U.S. national average price of one gallon of regular gasoline as determined by the U.S. Energy Information Administration.
Suzuki is offering a pre-paid gas card worth $270 for the 2009 SX4 Sedan and Sport models, and a gas card worth $290 for the 2009 SX4 Crossover. To learn more about Suzuki’s “Free Gas for Summer” sales promotion, please visit www.suzukiauto.com.
More F&I

AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →