NEW YORK – Assurant, Inc. (NYSE: AIZ), a global provider of lifestyle and housing solutions that support, protect, and connect major consumer purchases like automobiles and Tekion, innovator of the first and fastest cloud-native automotive SaaS platform, announced an industry-first partnership to evolve and modernize the automotive F&I omni-channel sales experience.

Through this partnership, Assurant and Tekion will develop innovative integrations that will bring dynamic digital content merchandizing and actionable insights via big data and machine learning to auto dealers. Dealers will be able to present relevant protection products to every vehicle buyer during their purchase experience both online and in-store.

“Becoming the first F&I provider to partner with Tekion is part of our strategy to deliver digital solutions to our dealers,” said Martin Jenns, President of Assurant Global Automotive. “As the leading F&I provider in the industry, this partnership will forward the advancement of our digital efforts as we continue to innovate and improve the consumer experience - a vision we share with Tekion.”

“The automotive retail industry, including OEMs and retailers, look to Tekion for innovations that delight consumers while making retail operations more efficient,” said Amit Maheshwari, Senior Vice President of Business Development at Tekion. “We’re thrilled to enhance our integrations with Assurant’s F&I products and data insights into our Automotive Retail Cloud platform. Our software is highly configurable and fosters improved engagement which simplifies the dealer/consumer relationship and journey. This collaboration will undoubtedly deliver high value to retailers and consumers by modernizing and streamlining the sales process.”

Tekion’s Automotive Retail Cloud (ARC) is the first and fastest cloud-native platform including all functionalities of a DMS and accompanying tech stack to run a seamless retail business. Retailers who leverage both the Assurant and Tekion technologies will have access to the real-time integrations and data insights.