DULLES, Va. – Continuing the success of its flagship F&I presentation software application, Ignition, The Impact Group has unveiled­ its latest Web-based selling system, FUSION.

Mark Thorpe, the company's president & CEO, cited major technological innovations, new partnership affiliations, and the ease of use within the F&I office as the primary motivators for the release of the new application.

"Our newest program, FUSION, further simplifies our presentation process, incorporates customized vehicle and cost of ownership information, and allows for a consistent approach to F&I that is captivating and meaningful to today’s finance customers,” Thorpe said.

With a greater level of flexibility, FUSION boasts enhanced presentation tools and a more intuitive set of options. Throughout the presentation process, customized data from Edmunds.com allows for new, more influential VSC and GAP interfaces and risk assessment tools, and new VSC rating partners such as CNA and GE Auto Warranty Services have allowed Impact to further expand the available services for its client base.

New payment structure options such as a payment rollback feature, a more extensive biweekly payment presentation, and a newly improved paper and interactive menu option developed through extensive collaboration with F&I trainer Ron Reahard, all work together to boost the value of the FUSION program.

The Impact Group has also expanded the most popular aspects of prior versions of the application, such as a certified interface with all major DMS providers, the program’s most in-depth reporting system ever, enhanced compliance features, and documentation that reduces potential dealership liability.

Impact’s latest additions, coupled with the fundamentals of prior applications, add up to make FUSION the most sophisticated, forward-thinking F&I marketing system available today.