FI showroom red and grey logo
MenuMENU
SearchSEARCH

The Reynolds and Reynolds Company Names New President and COO

The Reynolds and Reynolds Company announced that Tommy Barras has been promoted to president and chief operations officer of Reynolds and Reynolds. 

June 8, 2020
The Reynolds and Reynolds Company Names New President and COO

The Reynolds and Reynolds Company announced that Tommy Barras has been promoted to president and chief operations officer of Reynolds and Reynolds.

1 min to read


DAYTON, Ohio – The Reynolds and Reynolds Company announced that Tommy (N. Thomas) Barras has been promoted to president and chief operations officer (COO) of Reynolds and Reynolds.  The promotion is effective immediately.  Barras will report directly to Reynolds Chairman and CEO Bob Brockman.

I look forward to working even more closely with Tommy as we continue our focus on building software and services that deliver more sales and gross profit to dealers.

Ad Loading...

In making the announcement, Brockman said, “With more than 40 years in the industry and with the company, Tommy understands in amazing detail the core strengths of our software and products, and how both fit into a dealership’s operations as a retailer.  Tommy has been involved in developing virtually every major software and product initiative across the company, and his product achievements have been an important key to our success.”

Barras, 61, joined the company in 1976.  He was named a company officer over software development in 1988 and has held the position of executive vice president of software development since 2008. 

Brockman concluded,  “I look forward to working even more closely with Tommy in his new role as we continue our focus on building software and services that deliver more sales and gross profit to dealers.  That is who we are.”

Originally posted on Auto Dealer Today

More Awards

2026 Dealers' Choice Awards emblems
Awardsby Kate SpataforaMay 18, 2026

Voting Now Open for 2026 Dealers' Choice Awards

Voting is now open for the 22nd annual Dealers’ Choice Awards, a program designed to recognize auto dealers’ favorite vendors, suppliers, and finance partners.

Read More →
2027 Kia Telluride hybrid
Awardsby Lauren LawrenceApril 27, 2026

Hyundai, Kia Lead Electrified Awards

With more hybrids and EVs on the market, U.S. News & World Report expanded its 2026 Best Hybrid and Electric Cars awards and introduced the first 'best hybrid minivan' class.

Read More →
Photo of this year's F&I Hall of Fame inductees and the awards presenters
Awardsby StaffApril 21, 2026

F&I Hall of Fame 2026 Class Inducted at Agent Summit

The selection committee is set to accept nominations for future F&I Hall of Fame members following the induction of the Class of 2026 at last week’s Agent Summit.

Read More →
Ad Loading...
Photo of Honda's North American headquarters building
Awardsby Hannah MitchellApril 9, 2026

Honda Sweeps Awards for Consumer Zeal

The automaker takes all the mass-market Kelley Blue Book shopper awards except for pickup trucks, while Lexus dominates luxury lines.

Read More →
Photo of interior of BMW iX3 vehicle with landscape ahead framed by windshield
AwardsApril 6, 2026

Auto Journalists Crown 2026 Winners

The worldwide body’s judges test-drove candidates over months as they narrowed down a field of eligible models. BMW garnered three separate honors.

Read More →
man holding a phone in one hand with a five-star review graphic above his other hand. Driven by Reviews. F&I and Showroom logo
Awardsby Lauren LawrenceApril 1, 2026

Dealers Awarded for Consumer Reviews

Roughly 1,000 dealerships across the U.S. and Canada were named 2026 Dealer of the Year award winners by Cars.com, which based its list on customer reviews and dealer responsiveness.

Read More →
Ad Loading...
Group of five people on stage holding large checks at a Reynolds and Reynolds event, recognizing winners of an automotive innovation contest.
Awardsby StaffMarch 30, 2026

Automotive Amplifiers Contest Upcoming

The annual Reynolds and Reynolds competition puts automotive retail best practices front and center by showcasing innovations.

Read More →
back seat of an SUV, cream colored leather, text Safety Reigns Supreme, F&I and Showroom logo
Awardsby Lauren LawrenceMarch 25, 2026

Crash Avoidance is Top Priority

The Insurance Institute for Highway Safety awarded 63 vehicles for safety, and SUVs lead the picks with more than half of the base and Pick+ awards.

Read More →
honda civic
Awardsby Lauren LawrenceFebruary 4, 2026

Hybrids Abound in CR 2026 Top 10 Picks

Based on Consumer Reports’ new Safety Verdict score, Mazda makes the safest new cars on the road at a brand level, the highest percentage of its tested fleet earning the top score.

Read More →
Ad Loading...
Top 10 stamp over a car outline
Awardsby Lauren LawrenceFebruary 2, 2026

Toyota and Lexus Top KBB Brand Watch

Cox Automotive subsidiary has relaunched its Brand Watch study as a twice-annual recap instead of yearly to 'offer a clearer view of brand and model consideration.'

Read More →