Bobit's Dealer Group – home to Auto Dealer Today, Agent Entrepreneur, F&I and Showroom, and Providers & Administrators magazines – have announced the winners of the 2026 Dealers’ Choice Awards. Now in its 22nd year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 25-category online survey.

Invitations to vote and a shareable link were distributed to industry subscribers, and completed surveys were spot-checked for veracity. Voting was open from May 18 to June 30. Each voter was asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.

The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors.

The winners of the 2026 Dealers’ Choice Awards are:

New Vehicle Leads

DIAMOND: DAS Technology (Digital Air Strike)

PLATINUM: AutoAlert

GOLD: Client Command

Used Vehicle Leads

DIAMOND: Cars.com

PLATINUM: CarGurus

GOLD: AutoTrader

Digital Marketing

DIAMOND: Dealer eProcess

PLATINUM: DAS Technology (Digital Air Strike)

GOLD: Dealer.com

Digital Retailing

DIAMOND: AutoFI

PLATINUM: Dealer eProcess

GOLD: Cox Automotive

Automotive AI

DIAMOND: AI Auto by DOWC

PLATINUM: AutoTrainer

GOLD: Podium

Reputation Management

DIAMOND: DAS Technology (Digital Air Strike)

PLATINUM: Reputation.com

GOLD: Kenect

Direct Marketing Sales

DIAMOND: iA American Warranty Group

PLATINUM: APC Integrated Services Group

GOLD: DAS Technology (Digital Air Strike)

Direct Marketing Service

DIAMOND: Maximus Auto Group

PLATINUM: APC Integrated Services Group

GOLD: iA American Warranty Group

Inventory Management

DIAMOND: Connected Dealer Services

PLATINUM: vAuto by Cox Automotive

GOLD: DealersLink

Hiring and Recruitment

DIAMOND: AutoCareersOnline

PLATINUM: Talent Nest by GSFS Group

GOLD: Indeed

Post-Sale Customer Retention

DIAMOND: APC Integrated Services Group

PLATINUM: Maximus Auto Group

GOLD: DealerCards

Sales Training

DIAMOND: RoadVantage

PLATINUM: iA American Warranty Group

GOLD: Vanguard Dealer Services

F&I Training

DIAMOND: Reahard & Associated

PLATINUM: AFIC by DOWC

GOLD: RoadVantage

Special Finance Training

DIAMOND: iA American Warranty Group

PLATINUM: RoadVantage

GOLD: Vanguard Dealer Services

Compliance Training

DIAMOND: AFIP

PLATINUM: Mosaic Compliance Services

GOLD: Vanguard Dealer Services

F&I Ancillary Products

DIAMOND: RoadVantage

PLATINUM: Nobilis Group

GOLD: ECP Inc.

Vehicle Service Contracts

DIAMOND: VSC by DOWC

PLATINUM: RoadVantage

GOLD: Protective Asset Protection

Appearance Protection

DIAMOND: Nobilis Group

PLATINUM: RoadVantage

GOLD: ECP Inc.

Reinsurance & Participation

DIAMOND: DOWC

PLATINUM: RoadVantage

GOLD: Protective Asset Protection

F&I Menu Software

DIAMOND: The Impact Group

PLATINUM: Darwin by JD Power

GOLD: MenuSys

Vehicle Tracking

DIAMOND: Waypoint GPS

PLATINUM: Apex Protect GPS

GOLD: LoJack by Spireon 

CRM

DIAMOND: CDK

PLATINUM: Salesforce

GOLD: Dealertrack by Cox Automotive

DMS

DIAMOND: Reynolds & Reynolds

PLATINUM: Tekion

GOLD: Dealertrack

Data Mining

DIAMOND: DAS Technology (Digital Air Strike)

PLATINUM: iA American Warranty Group

GOLD: Client Command

Reporting Systems

DIAMOND: The Impact Group

PLATINUM: StoneEagle

GOLD: Tekion

Biweekly Payments

DIAMOND: AutoPayPlus

PLATINUM: SmartPay

GOLD: PriorityPayPlus

F&I Product Financing

DIAMOND: Line\5

PLATINUM: Paylink Direct

GOLD: Zero Plan by Universal Lenders

Click here to view the 2025 results.