JACKSON, Tenn. — Tom Gray Solutions formed a partnership with Milwaukee-based More Than Rewards, a customer-loyalty software and solutions design firm, and will provide training for its clients.

Tom Gray Solutions offers a comprehensive array of modular training and consulting programs that can be selectively tailored to client needs on a mix-and-match basis.

More Than Rewards, which serves a clientele including about 150 Harley-Davidson motorcycle dealers, was quick to recognize the value of combining Gray's award-winning sales training skills and insights with their own software tools into a package of benefits for motorcycle and powersports dealers, said More Than Rewards CEO Jason Brethorst.

"We anticipate that Tom Gray Solutions will serve as the training arm of our business, enabling us to offer more professional advanced training courses to our customers," Brethorst explained. "In turn, Tom will be able to offer customer loyalty/reward marketing, service scheduling, e-marketing, finance and insurance follow-up software — all of our whole suite of tools — to his customer base, as well."

In addition to the enhanced range of services each partner will be able to offer, clients may also expect to benefit from prompt feedback from their More Than Rewards software, Gray claims. "The More Than Rewards customer relationship management system will track performance and measure the results, so each dealer will quickly see the evidence of immediate improvement, increased profit, and overall growth and success," said Gray.

A key element of the More Than Rewards program is its online customer-loyalty software designed for motorcycle riding clubs. "There's nothing like it out there," said Brandon Siegesmund, More Than Rewards vice president of communications. "My Chapter Manager is an amazing one-of-a-kind program that allows Harley-Davidson dealers to easily manage all the planning, scheduling, and contacts for their Harley Owners Group chapter, including membership functions, dues management, e-mail communication, reporting, mailings, and much more can be handled on-line by officers, dealer employees, or both."

Siegesmund points to research confirming that members of riding clubs spend five times more than traditional walk-in customers, and concludes that "creating more customer involvement in a riding club or HOG chapter is especially important in increasing revenue streams and boosting customer retention levels."

Brethorst characterizes the program as a huge success, noting that it fills a void in an area where Harley-Davidson has not yet offered service to its riders. The HOG chapter manager allows dealers to tap into and expand on the loyalty base, encouraging more customer involvement and hence more visits to the dealer, with the likelihood of a greater number of purchases — as much as four times more than a non-loyalty customer, according to the National Loyalty Survey.

It is notable that in the five years since More Than Rewards created this unique product for the motorcycle industry, complete with its multiple mix-and-match software applications, not a single customer has dropped their service.

"The reason is that customers see an almost immediate ROI with our platform of products. We're one of the only products--if not the only product--on the market that can make that claim. Now, in combination with Tom Gray Solutions, it can only get better," says Brethorst,

For more information, visit www.morethanrewards.com, www.tomgraysolutions.com, or call More Than Rewards at 414-326-4100 or Tom Gray Solutions Inc. at 901-596-6809.