FI showroom red and grey logo
MenuMENU
SearchSEARCH

TradeRev Unveils AI for Digital Auctions

TradeRev’s ‘H’ is a new suite of machine learning and imaging capabilities designed specifically for auto dealers.

by Staff
March 19, 2018
2 min to read


CARMEL, Ind. — Dealer-to-dealer online auction provider TradeRev (div. KAR Auction Services Inc.) announced the company will unveil “H,” a new suite of artificial intelligence capabilities, at this week’s National Auto Dealers Association (NADA) Show 2018 in Las Vegas.

H was designed to leverage data and technology from across the KAR platform. It uses TradeRev’s machine learning and proprietary algorithms to deliver clear, easy, actionable intelligence to dealers. At NADA, TradeRev will demo H’s AI-driven automated condition report visualization tool and several recently released data and predictive analytics capabilities.  

Ad Loading...

“There’s a lot of artificial intelligence out there, but we created H to be hyper-focused ‘auction intelligence’ for dealers,” said Mark Endras, co-founder of TradeRev and KAR’s chief innovation officer. “H’s machine learning instantaneously analyzes real-time mobile device camera video frames and systematically classifies them into standard condition report image categories. In other words, dealers can now get a complete set of images in just seconds with increased accuracy, clarity and reliability of the resulting vehicle condition report.” 

H’s automated visualization tool was developed internally by TradeRev’s machine learning and data science team. Over the past several months, H was fed condition report data and thousands of images from across KAR’s portfolio of whole car, salvage and online auction marketplaces and ancillary services providers.   

“H isn’t some plug-and-play add-on; it’s an organic capability we developed over several years with meaningful input and testing from our dealer customers,” said Endras.   

The unveiling of H follows the North American release of TradeRev 4.0, a suite of data analytic and machine learning capabilities that streamline and simplify the auction experience for dealers. TradeRev 4.0 introduced several industry-first capabilities including scheduled events for sellers, data-driven buyer vehicle recommendations, and bid assist price predictability. 

“TradeRev continues to push the boundaries of cloud computing to deliver a better, faster, smarter auction experience for dealers,” said Becca Polak, president of TradeRev and chief legal officer for KAR. “And we’re already teaching H new capabilities, including how to auto-detect vehicle damage and even predict the severity and potential economic impact of that damage from vehicle images alone.” 

Ad Loading...

Visit TradeRev at Booth 3040C at the NADA convention.

More Showroom

Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Ad Loading...
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →
road winding through redwood trees, California EV Market Cools, F&I and Showroom logo
Showroomby Lauren LawrenceApril 22, 2026

California Holds EV Lead Despite Annual Decline

At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.

Read More →
Ad Loading...
Photo of Ford F-150 grill with nameplate
Showroomby Hannah MitchellApril 20, 2026

Will Extended-Range Autos Make Inroads?

EREVs, also known as ‘series hybrids,’ may catch on in the U.S., where they currently have barely a toehold, as automakers tilt away from some purely electric models and consumers crave more range.

Read More →
Cars on road in European city
Showroomby Hannah MitchellMarch 30, 2026

Electrifieds Lead EU New-Vehicle Sales

Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.

Read More →
Hyundai steering wheel, black leather
Showroomby Lauren LawrenceMarch 30, 2026

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Read More →
Ad Loading...
Image of Honda 'H' emblem
Showroomby Hannah MitchellMarch 25, 2026

Afeela EV Brand Fails to Leave the Factory

Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.

Read More →