FI showroom red and grey logo
MenuMENU
SearchSEARCH

Triumph 'Cautiously Optimistic' Despite 2008 Sales Increase

Despite reporting a sales increase last year, Triumph Motorcycles Group remains cautious about 2009.

by Staff
June 19, 2009
2 min to read


ATLANTA — Despite reporting a unit sales increase last year, Triumph Motorcycles Group remains cautious about future sales.

For the fiscal year ending June 30, 2008, revenue for the group increased 29 percent from £220 million ($360 million USD) in 2007 to £284 million ($465 million USD). Unit sales of motorcycles increased 19 percent.

Ad Loading...

The operating profit before interest and tax grew by 16 percent from £12.5 million ($21 million USD) to £14.5 million ($24 million USD).

“We are cautious in terms of the general market outlook for the 2009 financial year due to the continued global economic crisis and the impact on consumer confidence and spending on discretionary consumer goods,” said Tue Mantoni, chief executive officer for Triumph Motorcycles. “The global motorcycle market has declined, in particular in the last three to six months and we expect this pattern to continue during the rest of this year.”

Mantoni continued, “We are however, cautiously optimistic when it comes to Triumph’s performance. New models are extremely important to driving growth and we are very pleased with the reception of the recently launched Thunderbird, a 1,600cc parallel-twin cruiser. Our global retail network and the enthusiast press have all been impressed with the distinctive styling and excellent performance of this important new model, and we have already built a promising deposit bank, which will give our retailers a strong platform for launching this new model.”

More F&I

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
Ad Loading...
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →
Photo of robot holding a laptop
F&Iby Hannah MitchellApril 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Read More →
Ad Loading...
Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →