US Equity Advantage Expands Dealer Services Support
US Equity Advantage has expanded its dealer services team to include business development specialists who will work directly with F&I managers at the company’s dealership partners.
ORLANDO, Fla. — US Equity Advantage (USEA) has expanded its dealer services team to include business development specialists.
This new position works directly with F&I managers at the company’s dealership partners to help increase production by offering training, development and support. It represents an additional level of service along with USEA’s existing regional account managers and in-house dealer services team that provides operational support.
“The role of USEA’s new business development specialist is to work hand-in-hand with F&I managers to build lasting value-added dealer partner relationships,” said USEA CEO Robert Steenbergh. “The support this position provides ranges from training on the enrollment process, partner portal functionality and more to coordinating automated production reporting and administering the biweekly certification exam that F&I professionals must complete in order to offer USEA’s products to their customers.”
Joining USEA as business development specialists are Jeannette Bouck and Mark Wrona. Bouck is a 30-year veteran of the automotive industry. Her career includes dealership accounting and F&I department management and business development for a dealer/OEM/supplier business consulting firm.
Wrona has more than a decade of automotive retail experience. His career includes store manager positions with Goodyear Tire Center and Firestone where he was recognized as a top grossing and producing manager, and assistant service manager at AutoNation Toyota.
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →