US Equity Advantage Kicks Off Marketing Campaign
The biweekly and early loan payoff service kicks off a new campaign that touts its 10-year history in the automotive industry.
ORLANDO, Fla. — US Equity Advantage (USEA) kicked off a new marketing campaign this week that centers on its AutoPayPlus biweekly and early loan payoff service.
For more than 10 years, USEA has offered bi-weekly and early loan payoff services for the automotive industry. The new initiative will showcase key service differentiators, including the company’s deep automotive experience, powerful resources, in-field training, technology innovation, and customer service, according to officials. The company also plans to leverage messaging about its approach to compliance and operations.
“It takes an established company with comprehensive processing, support and a full-time compliance staff to assure we are answering the needs of our customers. We don't believe in outsourcing our member services abroad, or short-cutting compliance measures,” said Robert Steenbergh, CEO and president of US Equity Advantage. “With this new marketing campaign, we have a platform to tell this story and the very important differences between USEA and our competitors.”
USEA works with some of the largest dealerships and their agents, along with industry-heavyweight partners to create more profitable F&I departments, Steenbergh noted. He said dealership using the company’s AutoPayPlus report a 57% increase in the number of F&I products sold to customers, as well as a 63% increase in income per vehicle financed.
USEA was the first company to be fully integrated with the menu and DMS in 2003 through a partnership with MenuVantage. In early February 2014, it announced a new agreement with Ristken Software Services to provide biweekly loan services through Ristken’s Menu-Pro platform, which will make it available to thousands more U.S. automotive dealerships.
The company will be exhibiting at the upcoming Agent Summit, scheduled for March 10-12 at Caesars Palace in Las Vegas.
More F&I
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →