Used Prices Could Fall by 3 Percent in September, the NADA Reports
Used-vehicle pricing is following seasonal patterns and could drop another 3 to 3.5 percent next month behind rising incentive spending and dealers prepping for new arrivals, the NADA reports.
MCLEAN, Va. — New-vehicle incentives and rebates, as well as declining prices on used vehicles, are a couple of factors pointing to steady auto sales as the summer months come to a close.
“The end of summer is typically a good time of the year to shop for new and used vehicles,” said Jonathan Banks, senior analyst with the National Automobile Dealers Association (NADA) Used Car Guide.
“Dealers and manufacturers are offering incentives and rebates to sell remaining inventory at dealerships and to make room for new model year vehicles arriving this fall.” For consumers shopping in the used-vehicle market, average prices for used cars and light trucks up to five years old experienced the greatest monthly decline this year, dropping 3.8 percent in August, according to the NADA Used Car Guide.
“Over the next few months, we expect to see an acceleration in the decline of used-vehicle prices that usually begins as the summer season winds down,” said Banks in the August edition of Guidelines, a monthly report that analyzes trends and pricing information on both the new- and used-vehicle markets. “New-vehicle incentives and discounts are another seasonal factor that typically results in used-vehicle price declines in late August and September,” he said.
The NADA Used Car Guide is predicting used-vehicle prices on average will drop between 3 percent and 3.5 percent in September. In monetary terms, a used car worth $12,000 today will drop by more than $400 by the end of the third quarter. But despite the declines of used-vehicle prices throughout the remainder of the year, prices are still at historically high levels, Banks added.
“While steady price declines are making many late-model used vehicles more affordable to purchase, it’s important to note that higher-than-average trade-in values are still providing consumers with built-in equity to get better deals on either a new or used car or truck,” he said.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →