OAKBROOK TERRACE, Ill. —This week, Cox Automotive announced that customers of both vAuto and VinSolutions will be able to take advantage of a new integration which gives them access to VinSolutions CRM data in the vAuto Provision suite.

With this integration, dealers can access key customer insights from their CRM software as they use Provision, helping them make better inventory management decisions.

"Our shared vAuto and VinSolutions customers can get a powerful new advantage with this integration," said Randy Kobat, vice president and general manager at vAuto. "Dealers have the opportunity to apply the unique insights from their own shoppers in addition to the already comprehensive market data in the Provision system — giving them the right information in the right context at the right time to make better used vehicle appraisal, acquisition and pricing decisions."

Sean Stapleton, vice president of sales and marketing for VinSolutions, added, "The point of integrating this data is not just to provide dealers with more information, but rather to give them more insights that they can act on immediately."

Thanks to the integration, the pricing module can now display the number of active leads for every vehicle in a dealer's inventory, providing dealers with the ability to make real-time pricing decisions in the context of real-time customer demand. Also, the provisioning module can identify when vehicles that match the dealer's stocking strategy are scheduled for service appointments and the appraising module will notify dealers when they are appraising vehicles that appear on their shoppers' wish lists.