FI showroom red and grey logo
MenuMENU
SearchSEARCH

Vehicle Sales Heading Up in 2010, Says Edmunds.com

This month's new vehicle sales (including fleet sales) are expected to be 1.01 million units, a 13.3 percent increase from December 2008 and a 35.7 percent increase from November 2009, according to Edmunds.com.

by Staff
December 18, 2009
4 min to read


SANTA MONICA, Calif. — This month's new vehicle sales (including fleet sales) are expected to be 1.01 million units, a 13.3 percent increase from December 2008 and a 35.7 percent increase from November 2009, according to Edmunds.com.

Edmunds.com analysts predict that December's Seasonally Adjusted Annualized Rate (SAAR) will be 11.11 million, up from 10.89 million in November 2009.

Ad Loading...

Based on this forecast, annual sales for 2009 will total just over 10 million, a decrease of almost three million, or 21.3 percent, from 2008.

December 2009 had 28 selling days, two more than last December 2008. When adjusted for this difference, sales increased 5.2 percent from December 2008. (The chart below sets forth other unadjusted and adjusted comparisons.)

 

 

Change from

December 2008

(Adjusted for more selling days)

Change from December 2008 (Unadjusted for more selling days)

Change from

November 2009

(Unadjusted for more selling days)

Chrysler

-14.3%

-7.8%

30.8%

Ford

16.2%

25.1%

42.5%

GM

-13.0%

-6.3%

37.0%

Honda

7.8%

16.0%

35.0%

Hyundai

52.1%

63.7%

37.7%

Nissan

4.9%

12.9%

26.0%

Toyota

20.9%

30.2%

38.2%

Industry Total

5.2%

13.3%

35.7%

"Many of the automakers can celebrate a bright ending to a tough year this holiday season. For example, Subaru should finally climb back above two percent market share and may even pass Volkswagen in annual sales," observed Jessica Caldwell, director of industry analysis for Edmunds.com. "However, the industry is still far below its comfort zone in terms of sales volume. Case in point: this is the first year since the 1960s in which Chrysler won’t sell one million vehicles."

The combined monthly U.S. market share for Chrysler, Ford and General Motors (GM) domestic nameplates is estimated to be 45.8 percent in December 2009, down from 50.3 percent in December 2008 and up from 45.1 percent in November 2009.

"One of the wild races of 2009 was between the new Chevrolet Camaro and venerable Ford Mustang. Despite Camaro's surge, Edmunds.com predicts Mustang will win the pony car sales race this year in a photo finish. And in 2010, Chevy and Ford up the ante: Camaro goes topless and Mustang gets a hot new engine," commented Michelle Krebs, Edmunds.com senior analyst.

Ad Loading...

Edmunds.com predicts Chrysler will sell 82,000 units in December 2009, down 7.8 percent compared to December 2008 and up 30.8 percent from November 2009. This would result in a new car market share of 8.2 percent for Chrysler in December 2009, down from 10.0 percent in December 2008 and down from 8.5 percent as in November 2009.

Edmunds.com predicts Ford will sell 174,000 units in December 2009, up 25.1 percent compared to December 2008 and up 42.5 percent from November 2009. This would result in a new car market share of 17.2 percent of new car sales in December 2009 for Ford, up from 15.6 percent in December 2008 and up from 16.4 percent in November 2009.

Edmunds.com predicts GM will sell 206,000 units in December 2009, down 6.3 percent compared to December 2008 and up 37.0 percent from November 2009. GM's market share is expected to be 20.4 percent of new vehicle sales in December 2009, down from 24.7 percent in December 2008 and up from 20.2 percent in November 2009.

Edmunds.com predicts Honda will sell 100,000 units in December 2009, up 16.0 percent from December 2008 and up 35.0 percent from November 2009. Honda’s market share is expected to be 9.9 percent in December 2009, up from 9.7 percent in December 2008 and flat from 9.9 percent in November 2009.

Edmunds.com predicts Hyundai will sell 63,000 units in December 2009, up 63.7 percent from December 2008 and up 37.7 percent from November 2009. Hyundai’s market share is expected to be 6.3 percent in December 2009, up from 4.3 percent in December 2008 and up from 6.2 percent in November 2009.

Ad Loading...

Edmunds.com predicts Nissan will sell 70,000 units in December 2009, up 12.9 percent from December 2008 and up 26.0 percent from November 2009. Nissan's market share is expected to be 6.9 percent in December 2009, down from 7.0 percent in December 2008 and down from 7.5 percent in November 2009.

Edmunds.com predicts Toyota will sell 185,000 units in December 2009, up 30.2 percent from December 2008 and up 38.2 percent from November 2009. Toyota's market share is expected to be 18.3 percent in December 2009, up from 15.9 percent in December 2008 and up from 18.0 percent in November 2009.

 

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →