Yamaha Nine-Month Sales and Profit Drops, President Resigns
Yamaha Motor Co.’s president resigned Oct. 26 shortly before the company posted a 33.1 percent decline in worldwide net sales for the first nine months of the year.
Yamaha Motor Co.’s president resigned Oct. 26 shortly before the company posted a 33.1 percent decline in worldwide net sales for the first nine months of the year.
The Japanese motorcycle maker reported year-to-date worldwide net sales of $9.03 billion, a drop of 33.1 percent from the year-ago period, due to reduced sales in Europe and the United States.
Yamaha Motor President Takashi Kajikawa remains at the company as a board director, according to a statement by Yamaha. Yamaha Chairman Tsuneji Togami replaced Kajikawa on Nov. 1.
The company also reported a net loss of $1.67 billion, as worldwide sales of motorcycles, marine products, and power products dropped in the first nine months of the year.
Sales in North America during the third quarter amounted to $364 million, with an operating loss of $89.5 million. Yamaha attributed the sales decline to shrinking demand for leisure products amid the recession, and the negative impact of the stronger yen against the U.S. dollar.
Sales in North America for the first nine months decreased 49.2 percent to $1.57 billion, generating an operating loss of $311.6 million.
Yamaha maintained its forecast, a net loss of $1.98 billion, for the fiscal year ending Dec. 31, 2009.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →