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Zero Percent Financing, Rebates Fail to Maintain Appeal

by Staff
June 13, 2002
1 min to read


The Commerce Department said June 13 that overall retail sales declined 0.9 percent, a downturn much deeper than the 0.4 percent decline most economists had predicted. The most prominent reason behind the slippage: a 2.5 percent decline in sales at the nation's car lots and auto-parts stores.


Economists say the data show that the nation's economy -- and the auto industry -- remain in reasonable shape and longer-term trends are still positive. But auto dealers who are having a tough time closing the sale these days say the ultra-cheap financing programs car companies are offering have lost their potent drawing power, according to the Chicago Tribune.

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Paul Taylor, chief economist for the National Automobile Dealers Association (NADA), said car sales are following the same pattern as the last two years, with year-over-year unit sales declining in the second quarter after a strong first quarter. Because consumers have been so willing to buy, Taylor said "we don't have pent-up demand for autos because we had only a mild setback last fall" in the wake of the Sept. 11 attacks.


Taylor said the dealers' association expects 2002 sales will be 16.4 million, a strong performance by historical standards. "I think we'll see slow, steady growth and get an uptick in auto sales in the fourth quarter."

Topics:F&I

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