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In September, the best sales and F&I trainers in the business will converge in Las Vegas for the magazine’s annual conference. Not being there is a gamble you can’t afford to take.
Read More →There are countless ways to sell financing and protection products, but only one way to truly connect with customers.
Read More →The Mad Marv-moderated compliance panel at Industry Summit 2014 addressed supposed menu-governing regulations, the hybrid manager, tablet menus and the CFPB.
Read More →The editor thinks scrutiny from regulators creates a great opportunity for the industry to showcase the true value of the F&I office.
Read More →After hearing what one finance executive said about financing back-end products, the magazine’s front-line columnist decides to delve into the root of the dreaded ‘Line 5’ call.
Read More →The magazine’s from-the-trenches columnist doesn’t mince words when it comes to his dislike of the Internet, but that doesn’t mean he’s about to fight progress.
Read More →After a little birdwatching with Mrs. Marv, His Madness is reminded of the critical role F&I managers play in the development of showroom salespeople.
Read More →It only takes a few subtle improvements in your F&I approach to achieve a huge jump in your numbers.
Read More →Instead of using the menu as a crutch, give your customers a prepared presentation based on your own knowledge. They can better choose their options from the menu after listening to you.
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