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Gerry Gould believes F&I managers should jump into the menu presentation as soon as the customer sits down in their office. The director of training for UDS explains why in this week’s Tip of the Week.
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iTapMenu announced the launch of its web-based sales presentation tool for the Apple iPad.
Read More →Buying a car has always been an emotional experience, so why get mechanical? ‘Da Man’ digs deep to help you close more deals.
Read More →John Vecchioni offers five steps to achieving a proper customer turnover from sales to F&I. United Car Care’s director of F&I development also offers some useful tips on how salespeople can really tee up the F&I manager.
Read More →UDS’s Gerry Gould runs through five words that need to become part of every F&I manager’s lexicon.
Read More →The magazine’s frontline columnist is a little fed up with all the talk about the customer interview. Here’s his take on why dealers and trainers need to be careful about imposing it on F&I producers.
Read More →The idea behind the menu seems simple enough. Use it and you can sell more products. Well, evidently, how you use it has come into question. The editor weighs in.
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These five individuals were named category winners for having the best on-camera F&I presentations in five categories. Find out what strategies they employ in the F&I office.
Read More →Gerry Gould, United Development Systems’ direct of training, provides his take on why the customer interview is so important in Part 1 of this three-tip series. He’ll also talk about what five questions a properly conducted interview will answer in the minds of consumers.
Read More →Point-of-sale materials, such as product brochures, serve as a nice aid on the road to an F&I product sale, but be careful, says Gerry Gould in this week’s “Tip of the Week.”
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