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Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.
Read More →The technology provider has transformed its service drive equity tool into a full-service marketing platform. With its new connection to Experian's expiring lease data, OEM and dealer users will be able to identify and extend a firm offer of credit to all qualifying customers with expiring leases within a market or by ZIP code.
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Amazon now offers consumers a vehicle research tool and a parts store. Are car sales next on the e-tail giant’s agenda?
Read More →Clarivoy this week announced the native integration of its Multi-Touch Sales Attribution solution into Google Adwords, allowing dealers to optimize their AdWords campaigns based on actual sales data.
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Almost a year after purchasing full ownership of Cars.com, the company formerly known as Gannett announced on Wednesday plans to spin-off the digital automotive marketplace into an independent publicly trade company.
Read More →The former president of Cox Automotive's Media Solutions Group has found a new home. According to a press announcement, Jared Rowe is set to become CEO of YP.com on Sept. 1.
Read More →Organizers of the upcoming Industry Summit have announced that Automotive Mobile Solutions (AMS) is offering a free year of mobile wallet geofencing services to the winner of a drawing at the event, which will be held Aug. 29–31, 2016, at Paris Las Vegas.
Read More →Black Book has signed another distribution agreement with a marketing agency. This time, the vehicle valuation firm has teamed with Outkazt Media, which will leverage Black Book’s Bullseye Prospecting solution in dealer marketing campaigns.
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Dealer software provider Reynolds and Reynolds and Bryan Honda have partnered to convert the Fayetteville, N.C., store into the world’s first “Vision” dealership. The project centers on a new solution that will capture each new customer and track their needs and any actions taken at the dealership.
Read More →Flick Fusion Video Marketing today announced the integration of its Timeline Marketing tool with the suite of website conversion tools developed by marketing software provider Automark Solutions.
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