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The automaker takes all the mass-market Kelley Blue Book shopper awards except for pickup trucks, while Lexus dominates luxury lines.
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Auto consumers reported greater satisfaction last year despite higher prices and rising tariffs, due to an omnichannel approach blending online and in-person shopping, Cox Automotive research found.
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Toyota, Lexus take home top brand honors for third consecutive year.
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Changes intended to make it easier for dealers to source vehicles from their service drives.
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The nods, topped by best new model - the Toyota Prius - are based on analysis of vehicle-related data, including pricing, consumer reviews and ratings, five-year cost-to-own information.
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Pandemic-induced ATPs receding as inventories, incentives ascend.
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Kelley Blue Book Brand Watch Non-Luxury Report ranks consumer shopping behavior.
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Average transaction figure just a tad over MSRP, far below a year ago.
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That could change as technology, charging infrastructure improve, Kelley Blue Book study says.
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