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When car shoppers using a smartphone have a satisfying online experience with an automotive manufacturer or third-party automotive site, they are more likely to share vehicle information on social media, according to a new study.
Read More →The new capability will allow dealerships to track and target mobile shoppers with chat and personalized offers, among other features.
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The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
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Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.
Read More →MaximTrak Technologies announced the launch of MobileTrak, a mobile F&I menu that works on the Apple iPad and Android devices and features reporting capabilities and a connection to the company’s e-contracting platform.
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Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.
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The pace of mobile technology adoption is quickening, and companies are lining up to help dealers transition to a mobile marketplace. Here’s a breakdown of seven solutions that are available now or will be in the near future.
Read More →A survey from Chrome Systems Inc. revealed that nearly 25 percent of consumers with Internet-enabled mobile devices used their device to research or shop for a car.
Read More →BMW Financial Services has launched a mobile Website for smartphones that allows customers to make payments, view account history and more.
Read More →The inventory management solution announced that wholesale price indicator Manheim Market Report (MMR) and wholesale vehicle marketplace OVE.com have integrated within vAuto.
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