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Automotive Training Academy

Channeling Your Energy

In this video, Trent White with Assurant's Automotive Training Academy, explains how to turn those butterflies in your stomach into sales.

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The Right Startup

In this video, Dwayne Wiggins from the Automotive Training Academy by Assurant explains how crucial first impressions are and how valuable everyone’s time is.

To Interview or Not to Interview

In this video, Dwayne Wiggins from the Automotive Training Academy by Assurant explains the difference between a good interview and a bad interview.

My Uncle is a Mechanic

In this video, Dwayne Wiggins from the Automotive Training Academy by Assurant explains how to handle the mechanic in the family objection.

How to Sell More F&I in the Service Bay

How dealerships can enlist service advisors to sell protective products after the sale.

Properly Exposing the Need for a Service Contract

In this video, Trent White with the Automotive Training Academy by Assurant, reviews techniques to effectively expose clients to the need for a service contract based on a major buying motive in today’s market.

Trial Closes: Impact by Design

In this video, Dwayne Wiggins from the Automotive Training Academy by Assurant talks about the differences of soft and hard trial closes and how they can impact a sale.

How to Respond to a Customer

In this video, David McKellar from the Automotive Training Academy by Assurant will discuss the difference between a statement, a question and an objection. Your ability to respond appropriately to each of these 3 responses from a customer can affect your sales results.

Who Moved My Cheese?

In this video, Trent White from the Automotive Training Academy by Assurant references the story “Who Moved My Cheese” and how it relates to the auto industry.

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4 Steps to Take Now that Will Benefit Sales Later

Training expert shares how improving digital presence, sales skills and F&I presentations impacts sales.

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