Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.
Facebook is driving just as much traffic to automaker Websites as sites like AutoTrader.com, Cars.com and Edmunds.com, according to a new report from J.D Power and Associates and Compete Inc.
DealerRater’s new Certified Dealer Program provides dealers with the ability to post customer reviews directly to their Facebook fan page wall.
PowerListings 2.0 is designed to allow dealerships to engage customers searching their Craiglist vehicle listings, as it links the online classified site to a dealership’s Facebook page.
BMW Group Financial Services now offers specialized content on the Facebook fan pages for BMW Financial Services and MINI Financial Services.
Next Generation Dealer Services is offering dealers a free Webinar series titled, “Everything Facebook.” The Webinar begins Wednesday at 2 p.m. EST and will feature a brief introduction and an overview of the series’ agenda.
Midlands Honda in Columbia, S.C., is proof that social media can improve a dealership’s bottom line by generating ROI and creating loyal customers.
Jumpstart Automotive Group says Ford Motor Company's recent Facebook unveiling of its 2011 Ford Explorer scored big with in-market car shoppers, spurring a 104 percent increase in the number of visitors to the automotive media and marketing organization's Ford Explorer pages.
Dealer trainer explains why influence, not exposure, is the real power behind social-media marketing.
The Reynolds and Reynolds Company today announced the availability of MyShowroom, a new mobile marketing feature from Reynolds Web Solutions that enables dealerships to display their new- and used-vehicle inventories on Facebook.
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