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FordDirect

FordDirect COO Stepping Down

FordDirect's Valerie Fuller, an 11-year company veteran, will be stepping down as COO on Sept. 1, the company announced yesterday.

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RouteOne Adds to Executive Team

RouteOne has added Chris Irving to its executive team, appointing the eight-year company veteran to chief technology officer. He assumes responsibilities held by Justin Oesterle, who was named CEO of the firm on June 3.

Jurecki Departs RouteOne to Become CEO of FordDirect

Mike Jurecki, who led the formation of RouteOne when he joined the joint venture as CEO in 2002, is leaving the technology firm to join FordDirect as CEO. He officially takes the helm on June 6.

Ford Syndicating Dealer Inventory to CarGurus.com

Ford is now syndicating its dealers’ new-vehicle inventory to CarGurus.com, a vehicle-shopping site that has drawn criticism for the way it rates dealers and their deals.

FordDirect Adds Trade-In Appraisal Tool, Credit Estimator to Dealer Websites

The tools are generating 500 additional leads daily and 40 percent of customers who use the tools purchase a vehicle within 30 days, according to the company.

FordDirect Launches Chat Services with LiveConnect to Increase Dealer Sales Leads

FordDirect launches chat services to increase customer engagement, heighten website experiences and generate more leads.

FordDirect, Ford Motor Co. Name Internet Dealer of the Year

Ford Direct, in partnership with Ford Motor Co., named Hines Park Ford and Lincoln as its Internet Dealer of the Year. This is the fourth year in a row the Plymouth, Mich.-based dealership won the distinction.

FordDirect Launches Reputation Management Service

FordDirect’s social media management service will provide both Ford and Lincoln dealers with guidance, tools and resources to help them manage their online reputation across 20 social media websites.

The FordDirect Experiment

It has been more than a decade since Ford dealers joined forces with their OEM to create a service designed to help the brand enter the digital age. The editor goes one-on-one with FordDirect’s chief executive to get an update on their progress.

FordDirect Launches DealerConnection Video Showroom

FordDirect, a joint venture between Ford Motor Company and its franchised dealers, launched DealerConnection Vehicle Showroom (VSR). The solution is based on SiSTeR's Technologies' VSHOC and Publisher platform.