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Generation X

Good Recruiting Today Could Save Your F&I Department Tomorrow

Younger workers are interested in working at dealerships, which is good news for F&I. But they will be drawn to those employers who offer opportunities and benefits that may not fit your current structure.

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Rethinking the Showroom Generation Gap

The magazine’s newest contributor says the relationship between old car dawgs and new-age techies doesn’t have to be tumultuous.

Gen Y Overtakes Gen X in Car Buying, J.D. Power Says

Gen Y consumers have accounted for 26% of new-vehicle retail sales in the past year, putting sales attributed to that generational group ahead of Gen X for the first time.

Gen X, Y Not as Brand Loyal as Older Generations, GfK Automotive Reports

A survey by GfK Automotive indicated that Generations X and Y are more concerned with their home entertainment systems, smartphones and the Internet than what car they drive.

TrueCar.com Study: Gen X Shoppers Prefer Family-Friendly Cars

A new study by TrueCar.com indicates that Gen X shoppers prefer luxurious, spacious cars to accommodate their families.

F&I in an X&Y World

Is your current F&I sales process adding value or alienating customers? In today’s world of Google, Myspace and YouTube, word-tracks are like 8-tracks: obsolete. Expert explains how to give today’s Generation X and Y customers what they want: a fast-paced, non-confrontational buying experience.

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