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Gerry Gould

[Video] Tip of the Week: Getting in the Game

United Development Systems' Gerry Gould explains why it’s critical that F&I managers get involved on the showroom floor when they’re not working a deal.

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[Video] Tip of the Week: Confirm What They Say

Getting sales consultant to help the F&I cause is a great thing, but that doesn’t mean you should trust everything they say about your next customer. United Development Systems Gerry Gould explains in F&I’s Tip of the Week.

AAGI Releases F&I Training Schedule

American Auto Guardian Inc. is adding one additional class to its 2013 training schedule to accommodate as many participants as possible.

[Video] Tip of the Week: New Props That Sell

What do an aluminum water bottle and a cell phone casing have in common? They can both be used to sell dent-and-ding as well as a service contract. United Development Systems’ Gerry Gould explains in F&I's Tip of the Week.

[Video] Tip of the Week: To Interview or Not to Interview

United Development Systems’ Gerry Gould explains why he’s abandoned the customer interview, and offers a better way to set the tone with your customers in F&I’s Tip of the Week.

[Video] Tip of the Week: Asking the Right Question

Proper disclosure is critical to an F&I product sale, but don’t forget to give customers a break from the verbal vomit by simply asking them how they feel. United Development Systems’ Gerry Gould explains in F&I’s Tip of the Week.

[Video] Tip of the Week: F&I Manager Talks Props, Repeat Customers, Service-Drive Sales

It’s rare that a customer requests an F&I manager by name, but Gerry Gould has found one. He goes one-on-one with this longtime F&I manager to get his secrets to capturing repeat business and turning service advisors into F&I advocates. Click on the link to find out what else they talked about.

[Video] Tip of the Week: Overcoming the 'Powertrain Coverage' Objection

Longer factory powertrain coverage does undermine the F&I manager’s effort to sell product, but maybe there’s another way to look at it. United Development Systems’ Gerry Gould explains in this week’s Tip of the Week.

[Video] Tip of the Week: Selling Product on a Lease

What’s the difference between leasing a vehicle and renting an apartment? United Development Systems’ Gerry Gould provides the answer, and explains how making the comparison can be used to sell products on leases.

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[Video] Tip of the Week: How Compliant Is Your Presentation?

United Development Systems’ Gerry Gould gets a little controversial in his newest Tip of the Week. The director of training for United Development Systems talks transparency, ethics and the different between a noncompliant and compliant presentation.

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