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Internet Shopper

RoadLoans to Finance Cars.com Customers

RoadLoans.com was tabbed as the exclusive lender for visitors of Cars.com, newcars.com and pickuptrucks.com

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Pied Piper Sees Improvement in Internet-Lead Response Times

Lexus, Infiniti and Acura dealerships lead industrywide improvement in response times to Internet leads, Pied Piper's annual study concludes.

AutoNation Uses eBay for New Sales Promotion

AutoNation is using eBay for a new promotion it launched this month. As of Saturday, eight of the 29 vehicles offered for sale were purchased through the site’s Buy It Now feature.

SunTrust Partners With TrueCar

A week after adding a former dealer association exec to its management team, TrueCar announced that it has forged a relationship with SunTrust Bank to provide the bank’s customers with direct access to its auto buying service.

IAS Takes F&I Selling Online

IAS announced that it will release SmartOffer, an e-mail-based F&I presentation program designed to allow dealers to present and sell product to Internet customers.

Social Media Firm Offers Marketing Tips for Auto Dealers

Stone Meta Media is offering auto dealers four tips on how to ensure that their digital presence puts them at the consumer’s moment-of-truth, the critical decision point when their desire for a new vehicle emerges.

CarsDirect Adds Carfax Vehicle History Reports

CarsDirect announced it has added Carfax Vehicle History Reports to its used-car listings at Carsdirect.com and Sellmycar.com.

Winning Online

The magazine’s resident sales strategist breaks down the key investments dealers need to make to win online.

Under Construction

Building the virtual F&I office really shouldn’t be that difficult. If you know how to overcome an objection, you already have your first post.

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Top Priorities for 2012

Four marketing and dealership experts tell the magazine’s sales strategist to expect big things from social media, mobile marketing and data mining in 2012.

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