Customers of HookLogic’s AutoHook Suite of Solutions will now receive monthly Purchase Analysis Reports showing not only direct sales attributed to HookLogic’s incentivized walk-ins, but also identifying lost opportunities.
Advertising experts at this week's J.D. Power Western Automotive Conference discussed how dealers and automotive marketers can increase sales through multicultural marketing and media.
IAS Direct tabs Austin-based marketing agency Space Chimp Media to develop a new search marketing campaign.
Through its new strategic partnership with Internet marketing firm and the dealer association, Kelley Blue Book will make its vehicle values and insights available to the China market.
Cal Worthington, best known for his iconic TV ads that played on the most imaginative stunts to get customers to 'Go See Cal,' passed away Sunday afternoon.
Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.
E-mail is still a powerful tool in a retailer’s customer-acquisition efforts, a new report indicates. Organic search and cost per click still lead the way, however.
Special finance expert explains how he would spend his advertising dollars to attract credit-challenged customers in today’s market.
Cars360 draws upon Cars.com’s vast audience of in-market car shoppers to drive new traffic to a dealership’s website or Cars.com Dealer Profile.
Ally enhances its training services, and revamps its lead-generation solution by adding a professional marketing fulfillment service to help drive prospects into the showroom.
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