Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.
Mercedes-Benz and BMW saw significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to real-time analysis from Edmunds.com.
Mercedes-Benz USA will begin relocating its corporate headquarters to Atlanta from its current facility in Montvale, N.J., in July.
November total light vehicle sales increased 4.6% from a year ago to more than 1.3 million units. The industry SAAR was also up significantly from a year ago and the month prior, rising to 17.20 million units.
July sales totaled 1.435 million units, according to the firm. It put the July SAAR at 16.48 million units, up from 15.76 million in July 2013 but down from 16.9 million in June.
Total light vehicle sales in June rose 1.2% from a year ago to 1.42 million units, even with two fewer selling days on the calendar. The month’s 16.98 million SAAR also bested May’s and last June's rate.
In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.
The Kerrigan Quarterly Blue Sky Report also finds that blue sky pricing remains high for most franchises, with the market having established a pricing floor.
The industry SAAR jumped to 16.77 million units, up from last May’s 15.48 million-unit rate and last month’s 16.04 million-unit SAAR.
The weather cleared in time to drive up April sales by 4.1% from a year ago. April’s SAAR was 16.04 million, up from March’s SAAR but down from a year ago.
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